competitive advantage Archives

Build Competitive Advantage: Back to Marketing Basics

September 10, 2013 by Angela Hausman

In my continuing series, "Back to Marketing Basics", today let's talk about building competitive … [Read more...]

Back to Marketing Basics: 9 Options for Sustainable Competitive Advantage

May 8, 2013 by Angela Hausman

Continuing our series on "Back to Marketing Basics" today we'll discuss sustainable competitive … [Read more...]

How to Use Service Blueprints to Maximize Innovation Returns

October 6, 2010 by Angela Hausman

What are service blueprints? A service blueprint is a tool of a marketing strategy designed to help … [Read more...]

Experiential Marketing: Is it the Key to Your Customer’s Satisfaction?

September 15, 2010 by Angela Hausman

Experiential Marketing is the Next New Thing It seems like every new thing businesses think up to … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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