competitive advantage Archives

Build Competitive Advantage: Back to Marketing Basics

September 10, 2013 by Angela Hausman

In my continuing series, "Back to Marketing Basics", today let's talk about building competitive … [Read more...]

Back to Marketing Basics: 9 Options for Sustainable Competitive Advantage

May 8, 2013 by Angela Hausman

Continuing our series on "Back to Marketing Basics" today we'll discuss sustainable competitive … [Read more...]

Launch of Social Media Mags: FB, LI, Tweeting, and Big G & Business

October 26, 2011 by Angela Hausman

Yesterday, Larry Genkin launched 4 new social media mags -- FB & Business (edited by the … [Read more...]

I Can Get Google Page 1 if Customers Hate My Company Enough !

December 6, 2010 by Angela Hausman

Wow ! This story sure created a lot of buzz when it hit the New York Times last week. A company's … [Read more...]

Generating Customer Delight as a Tool of Marketing Strategy

October 24, 2010 by Angela Hausman

The stakes for customers trying to establish sustainable competitive advantage gets higher every … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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