competition Archives

Porter’s 5 Forces in the Age of Social Media

September 16, 2011 by Angela Hausman

Porter's 5 forces model depicts existing competition and the prospects for new competitors. … [Read more...]

Listening in Social Media

December 29, 2010 by Angela Hausman

I've been working all day on a presentation for the DC chapter of AMA. The topic is listening in … [Read more...]

Facebook Email and the Law of Scarcity

November 30, 2010 by Angela Hausman

Remember a few weeks ago ... the invitation only press conference where Mark Zuckerberg introduced … [Read more...]

Marketing Strategy: 3 Steps to Building a Better Brand

September 22, 2010 by Angela Hausman

Brand strategy, when used as part of an overall marketing strategy, can be the most important aspect … [Read more...]

More Pricing Tools to Help Your Social Network Marketing Strategy

August 26, 2010 by Angela Hausman

Pricing is an often ignored component of marketing strategy, yet it is important for its … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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