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Porter’s 5 Forces in the Age of Social Media

June 29, 2022 by Angela Hausman 6 Comments

porter's 5 forces model

Porter's 5 Forces model depicts existing competition and the prospects for new competitors.  … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: collaboration, competition, cooptition, marketing, Porter's 5 forces, social media, strategy

4 Reasons Why Your Business Should Focus on Local SEO

July 24, 2020 by Angela Hausman

focus on local seo

Most people think globally when it comes to SEO. However, small businesses find it's pretty tough to … [Read more...]

Filed Under: SEO Tagged With: competition, CTR, focus on local SEO, hyper local seo, local SEO

More Pricing Tools to Help Your Social Network Marketing Strategy

August 26, 2010 by Angela Hausman

coupons and discounts

Pricing is an often ignored component of marketing strategy, yet it is important for its … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: competition, customer attraction, elasticity of demand, marketing, marketing mix, Marketing Strategy, monetize your website, newsletters, price, pricing strategy, product, radical innovations, reputation, revenue management, sales, social media experts, Social network, social network marketing, videos


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.