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metrics guide success

Google Analytics: Insights from Your Metrics

Understanding your website traffic is the first step in driving more traffic to your website. And analytics are the name of the game in digital marketing. Gone are the days when digital marketing success can just happen without not only viewing data produced to assess your marketing campaigns but de...
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privacy, convenience, and marketing

Big Brother Wants Your Social Network

Today, NPR announced the White House will seek legislation requiring email systems and social networks comply with standards that will allow government officials access to all your Tweets, Check-Ins, Status Updates, Flickr photos, etc (under a subpoena, of course) the beginning of next year. ...
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