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10 Tips For Making Money with Social Media

October 8, 2020 by Angela Hausman

measuring ROI

Turning a profit using social media, for some, is as elusive and rare as a white rhino. But, it … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: analytics, community, engagement, metrics, social media, social media marketing

5 Ways to Use Newsletters to Build Community and Sales

March 18, 2020 by Angela Hausman

hml email newsletter

Newsletters are a great way to engage consumers, create community, and generate sales.  Newsletters … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: community, content, content value, customer value, e-newsletter, high value newsletters, internal newsletter, mailing list, marketing communication strategy, Marketing Strategy, newsletter, pass along copy, secondary readership, spam, subscribe, subscribers

Harness Social Capital to Optimize Business Performance

January 11, 2017 by Angela Hausman

social capital

Cheers had the right idea to harness social capital to drive business performance. Those regulars, … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: advocacy, community, evangelism, harness social capital, loyalty, social captial, value

Is LinkedIn the Missing Piece of Your Marketing Puzzle?

January 7, 2015 by Angela Hausman

linkedin engagement

Are you using LinkedIn? Why not? Even if you're working in the consumer space, it might be the … [Read more...]

Filed Under: marketing jobs, Marketing Strategy, Social Media Marketing Tagged With: community, content marketing, engagement, job search, linkedin, LinkedIn groups, Pulse

Marketing Mix Model: Back to Marketing Basics

September 17, 2013 by Angela Hausman

marketing mix models

I hope you're enjoying my series on Back to Marketing Basics as much as I am. Not only are marketing … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: community, marketing mix, marketing mix model, Secret Deodorant

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Data-Driven Digital Marketing

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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