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Google Analytics: Insights from Your Metrics

April 14, 2023 by Angela Hausman 3 Comments

metrics guide success

Understanding your website traffic is the first step in driving more traffic to your website. And … [Read more...]

Filed Under: Marketing Analytics Tagged With: analytics, community, GA4, Google, Google Analytics, metrics, traffic

Attracting Social Media Fans: Give ‘Em What They Want

March 14, 2023 by Angela Hausman Leave a Comment

roi of content marketing

How social media fans create value Social media fans create value because everything they say on … [Read more...]

Filed Under: Social Media Marketing Tagged With: brand, community, social media fans

Big Brother Wants Your Social Network

November 29, 2022 by Angela Hausman

privacy, convenience, and marketing

Privacy is a growing concern among online users, despite reports that younger users don't care about … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: All Things Considered, community, marketing, NPR, Patriot Act, privacy

Marketing: It’s Not Just Advertising and Sales

November 24, 2022 by Angela Hausman

brand marketing

At the start of every semester, I tell each new class in my intro to marketing class that marketing … [Read more...]

Filed Under: Marketing Strategy Tagged With: advertising, Branding, California Tortilla, Chico's, community, customer service, facebook, HOGs, internal customers, social media

10 Tips For Making Money with Social Media

October 8, 2020 by Angela Hausman

measuring ROI

Turning a profit using social media, for some, is as elusive and rare as a white rhino. But, it … [Read more...]

Filed Under: Marketing Strategy Tagged With: analytics, community, engagement, metrics, social media, social media marketing

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.