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Harness Social Capital to Optimize Business Performance

January 11, 2017 by Angela Hausman

social capital

Cheers had the right idea to harness social capital to drive business performance. Those regulars, … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: advocacy, community, evangelism, harness social capital, loyalty, social captial, value

Is LinkedIn the Missing Piece of Your Marketing Puzzle?

January 7, 2015 by Angela Hausman

linkedin engagement

Are you using LinkedIn? Why not? Even if you're working in the consumer space, it might be the … [Read more...]

Filed Under: marketing jobs, Marketing Strategy, Social Marketing Tagged With: community, content marketing, engagement, job search, linkedin, LinkedIn groups, Pulse

Marketing Mix Model: Back to Marketing Basics

September 17, 2013 by Angela Hausman

marketing mix models

I hope you're enjoying my series on Back to Marketing Basics as much as I am. Not only are marketing … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: community, marketing mix, marketing mix model, Secret Deodorant

9 Essential of Content Marketing

August 9, 2013 by Angela Hausman

content marketing versus link building for SEO

Content marketing is increasingly important in a world dominated by the Google algorithm and for … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: analytics, community, content marketing, facebook, headlines, keywords, Mandlooys, Pinterest, SEO, SocialEars, SproutSocial, target market, twitter, Yoast

Social Media Success: Give a Sh*t About Customers

July 31, 2013 by Angela Hausman

social media complaints

Sorry, can you say "Shit" in avideo platformvideo managementvideo solutionsvideo player respectable … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing Tagged With: Anthony Weiner, community, complaint handling, customers, dissatisfaction, dissatisfied customers, evangelists, Marilyn Monroe, President Kennedy, social media, social media success, Tiger Woods

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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4507 Lantern Place; Alexandria, VA 22306; 703-996-9731; [email protected]

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