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You're here: Home » collaboration

Tribal Marketing: Putting on Your Warpaint

March 17, 2023 by Angela Hausman 8 Comments

tribal marketing

No, I'm not talking about going native, I'm talking about using tribal marketing; creating … [Read more...]

Filed Under: Customer Relationship Management Tagged With: collaboration, Guy Kawasaki, Harley Owners Group, Jeep, marketing tribe, Richard Branson, Seth Godin, social media, tribal marketing

Porter’s 5 Forces in the Age of Social Media

June 29, 2022 by Angela Hausman

porter's 5 forces model

Porter's 5 Forces model depicts existing competition and the prospects for new competitors.  … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: collaboration, competition, cooptition, marketing, Porter's 5 forces, social media, strategy

5 Huge Time-Saving Hacks to Get More from 2021

November 16, 2020 by Angela Hausman

time-saving hacks

Who doesn't wish they had an extra hour in the day? No matter how many to-do lists and the tools you … [Read more...]

Filed Under: Marketing Strategy Tagged With: chatbots, collaboration, customer service, time management, time-saving hacks

Survival of the Fittest: Adapt & Collaborate, or Die

March 15, 2016 by Angela Hausman

evolution of organizations

I read a great post from BCG about the evolution of organizations equating adaptation in the biology … [Read more...]

Filed Under: Back to Marketing Basics, Innovation Marketing, Marketing Strategy Tagged With: adaptation, analytics, collaboration, cooptition, evolution of organizations, Innovation Marketing, marketing, sensing, survival of the fittest


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.