Before we get started with today's discussion on brand strategy, let's first agree on a definition … [Read more...]
How Do You Know You Just Wasted $4.5 Million on a Super Bowl Ad
While most of you watched the Super Bowl last night, I was tracking the game of Facebook (my Twitter … [Read more...]
10 Myths About Predictive Analytics
Business is tough and competition can be brutal. With many economies still sluggish after the … [Read more...]
Are You Pushing the Right Emotional Buttons?
Despite what you learned in your economics class, we're really not all that rational. Pushing the … [Read more...]
A Brand By Any Other Name …
Branding. Deep topic. What is a brand? What makes a good brand? How do you build iconic brands … [Read more...]
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