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5 Hacks for Brand Strategy Success in the Digital Age
Before we get started with today's discussion on brand strategy success, let's first agree on a … [Read more...]
How Do You Know You Just Wasted $4.5 Million on a Super Bowl Ad
While most of you watched the Super Bowl last night, I was tracking the game of Facebook (my Twitter … [Read more...]
Are You Pushing the Right Emotional Buttons?
Despite what you learned in your economics class, we're really not all that rational. Pushing the … [Read more...]
Market Research: Know Your Customer
Almost everything you read about marketing and social media advises you to "know your customer" -- … [Read more...]