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10 Myths About Predictive Analytics

December 15, 2020 by Angela Hausman

social media analytics

Business is tough and competition is brutal in a world where the internet expands your competition … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: big data, Coke, IBM, Oracle, predictive analytics, SAP, SAS, TechRadar

5 Hacks for Brand Strategy Success in the Digital Age

March 11, 2015 by Angela Hausman

building your brand in the digital age

Before we get started with today's discussion on brand strategy success, let's first agree on a … [Read more...]

Filed Under: Back to Marketing Basics, Customer Relationship Management, Marketing Strategy Tagged With: Apple, brand, brand strategy, California Tortilla, Coke, Ford, Microsoft, Taylor Swift, traditional media versus new media

How Do You Know You Just Wasted $4.5 Million on a Super Bowl Ad

February 2, 2015 by Angela Hausman

is super bowl advertising worth it

While most of you watched the Super Bowl last night, I was tracking the game of Facebook (my Twitter … [Read more...]

Filed Under: Marketing Strategy Tagged With: advertising success, Apple, Coke, facebook, George Orwell, GoDaddy, John Scully, Mark Zuckerberg, Nationwide, Pepsi, social good, social media, super bowl, Super Bowl Advertising

Are You Pushing the Right Emotional Buttons?

November 17, 2014 by Angela Hausman

pushing the right emotional buttons

Despite what you learned in your economics class, we're really not all that rational. Pushing the … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: Apple, Coke, Dove, emotional buttons, maximizers, rational

Market Research: Know Your Customer

June 5, 2012 by Angela Hausman

metrics guide success

Almost everything you read about marketing and social media advises you to "know your customer" -- … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Social Media Marketing Tagged With: analysis, Coke, data, Margaret Mead, market research, social media, SurveyMonkey

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.