Content marketing analytics are critical for success. We know that. Yet, most (75% according to … [Read more...]
A Marketing Information System Versus Market Research
In an earlier post, I presented the 5 steps in creating a marketing information system, but today … [Read more...]
Integrated Social Media Analytics
What makes social media analytics so complex? One word -- integration! Integrated social media … [Read more...]
5 Steps for Data-Driven Digital Marketing
I know I've said this before, but there are vast differences between traditional media and social … [Read more...]
5 Steps to Being a Social Media Marketing Success
I recently argued against the notion that you can do social media marketing in 30 minutes a day. So, … [Read more...]
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