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Marketing Analytics with SPSS or Managing Data for Insights

October 31, 2022 by Angela Hausman

social analytics suck

I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]

Filed Under: Marketing Analytics Tagged With: business intelligence, Cognos, data mining, marketing dashboards, predictive analytics, SPSS, text analysis

Marketing Dashboards Track Marketing Strategy Success

March 23, 2022 by Angela Hausman

designing marketing dashboards

Accountability. Marketing dashboards provide metrics you need to effectively manage your brand and … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand development index, Cognos, customer satisfaction, Demand Metric, marketing dashboards

Content Marketing Analytics: Measure What Matters

March 18, 2015 by Angela Hausman

content marketing success

Content marketing analytics are critical for success. We know that. Yet, most (75% according to … [Read more...]

Filed Under: Analytics in Action Tagged With: CMI, Cognos, content marketing analytics, Content Marketing Institute, Curata, Google Analytics, IBM, market performance

Integrated Social Media Analytics

June 3, 2014 by Angela Hausman

social media analytics

What makes social media analytics so complex? One word -- integration! Integrated social media … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Cognos, IBM Core Metrics, integrated social media metrics, KPI's

5 Steps for Data-Driven Digital Marketing That Improves Performance

April 30, 2014 by Angela Hausman

marketing funnel

I know I've said this before, but there are vast differences between traditional media and social … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Cognos, CoreMetrics, Data Driven Marketing, Jason Falls, KPI's, Omniture, ROI, social media, Social Media Examiner, social networking, SproutSocial, traditional marketing

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.