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You're here: Home » CMO

Drive Massive Growth with Human Machine Customer Insights

September 15, 2016 by Angela Hausman

building customer insights

Developing customer insights, then using them as the core for strategic planning is the key to high … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, BCG, CMO, human machine, metrics

Why Social Media Spending is TOO Low

June 3, 2013 by Angela Hausman

social media spending

Social media spending is still a fraction of total marketing spending in an era where e-commerce … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: CMO, content curation, customer insights, Gartner U.S. Digital, HBR, mobile marketing, ROI, Social Marketing, social media analytics, social media marketing, social media spending, social media strategy, technology

What CMO’s Say: Marketing Game Changers

January 26, 2012 by Angela Hausman

marketing game changers

MARKETING as we know it is dead -- long live the new age of marketing. In a recent survey of … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: brand, CMO, game changers, IBM, marketing, Radian6, SEO

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.