Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]
Less is Really Better? 7 Caveats in Analytics
If you haven't asked yourself if less is really better lately, then you should. Here are some … [Read more...]
Analytics in Action: The Periodic Table of Digital Analytics
It's been awhile since I last published an installment of Analytics in Action, so today I thoughts … [Read more...]
How do 20% of Marketers Outperform the Rest?
A recent IBM study of global marketers found 20% outperform the rest? Of course, this begs the … [Read more...]
Social Media Analytics: Predictive Analytics
Predictive analytics have been around a long time in finance and economics. Slowly, these analytic … [Read more...]
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