CLV Archives

Marketing Analytics that Drive ROI: Part 1

August 11, 2016 by Angela Hausman

Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]

Less is Really Better? 7 Caveats in Analytics

July 7, 2016 by Angela Hausman

If you haven't asked yourself if less is really better lately, then you should. Here are some … [Read more...]

Analytics in Action: The Periodic Table of Digital Analytics

April 27, 2015 by Angela Hausman

It's been awhile since I last published an installment of Analytics in Action, so today I thoughts … [Read more...]

How do 20% of Marketers Outperform the Rest?

January 27, 2014 by Angela Hausman

A recent IBM study of global marketers found 20% outperform the rest? Of course, this begs the … [Read more...]

Social Media Analytics: Predictive Analytics

December 15, 2012 by Angela Hausman

Predictive analytics have been around a long time in finance and economics. Slowly, these analytic … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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