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You're here: Home » CLV

Marketing Analytics that Drive ROI

March 1, 2021 by Angela Hausman

road to digital marketing success

Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: CLV, conversion funnel, ROI, segmentation

Less is Really Better? 7 Caveats in Analytics

July 7, 2016 by Angela Hausman

marketing roi

If you haven't asked yourself if less is really better lately, then you should. Here are some … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, CLV, costs, lead management, less is better, yield management

The Periodic Table for Crafting a Digital Analytics Plan

April 27, 2015 by Angela Hausman

digital analytics

It's been a while since I last published an installment of Analytics in Action, so today I thoughts … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy, Social Media Marketing Tagged With: AIDA, Avinash Kaushik, CLV, decision making, digital analytics, digital marketing, Google Analytics, KPI, Occam's Razor, Unmetric

How do 20% of Marketers Outperform the Rest?

January 27, 2014 by Angela Hausman

time-saving hacks

A recent IBM study of global marketers found 20% outperform the rest? Of course, this begs the … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: CLV, customer focus, Forbes, IBM, marketing performance, predictive analytics


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.