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Marketing Analytics that Drive ROI: Part 1

August 11, 2016 by Angela Hausman

road to digital marketing success

Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: CLV, conversion funnel, ROI, segmentation

Less is Really Better? 7 Caveats in Analytics

July 7, 2016 by Angela Hausman

marketing roi

If you haven't asked yourself if less is really better lately, then you should. Here are some … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, CLV, costs, lead management, less is better, yield management

Analytics in Action: The Periodic Table of Digital Analytics

April 27, 2015 by Angela Hausman

digital analytics

It's been awhile since I last published an installment of Analytics in Action, so today I thoughts … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy, Social Media Marketing Tagged With: AIDA, Avinash Kaushik, CLV, decision making, digital analytics, digital marketing, Google Analytics, KPI, Occam's Razor, Unmetric

How do 20% of Marketers Outperform the Rest?

January 27, 2014 by Angela Hausman

anallytics

A recent IBM study of global marketers found 20% outperform the rest? Of course, this begs the … [Read more...]

Filed Under: Customer Relationship Management, Marketing Analytics, Marketing Strategy Tagged With: CLV, customer focus, Forbes, IBM, marketing performance, predictive analytics

Social Media Analytics: Predictive Analytics

December 15, 2012 by Angela Hausman

predictive analytics

Predictive analytics have been around a long time in finance and economics.  Slowly, these analytic … [Read more...]

Filed Under: Customer Relationship Management, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: CLV, CRM, marketing, Marketing Strategy, predictive analytics, regression, social media, social media marketing, social media marketing strategy, TRA

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Data-Driven Digital Marketing

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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