Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]
Less is Really Better? 7 Caveats in Analytics
If you haven't asked yourself if less is really better lately, then you should. Here are some … [Read more...]
The Periodic Table for Crafting a Digital Analytics Plan
It's been a while since I last published an installment of Analytics in Action, so today I thoughts … [Read more...]
How do 20% of Marketers Outperform the Rest?
A recent IBM study of global marketers found 20% outperform the rest? Of course, this begs the … [Read more...]
Marketing Analytics with SPSS
I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]