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You're here: Home » Cialdini

The Evolving Art of Persuasion

October 19, 2016 by Angela Hausman

the art of influence

The art of persuasion is [according to Psychology Today]: How do you get people to think and behave … [Read more...]

Filed Under: Marketing Strategy, social media tools Tagged With: Cialdini, the art of persuasion, tools of influence

42 Ways to Build Social Proof, Trust, and Influence

August 25, 2015 by Angela Hausman

social proof

Those who read this column frequently know my habit of finding great infographics and adding my 2 … [Read more...]

Filed Under: Marketing Strategy Tagged With: Cialdini, influence, liking, Mari Smith, scarcity, social proof, Taylor Swift

Content May Be King, But Marketing is Queen

June 27, 2014 by Angela Hausman

content marketing dillemma

To be clear, I didn't coin this phrase, but I certainly agree wholeheartedly that content may be … [Read more...]

Filed Under: Content Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: advertising, Cialdini, content marketing, influence, marketing, metrics

Product Pricing: Back to Marketing Basics

May 22, 2014 by Angela Hausman

pricing

Product pricing is a rather thorny issue that most of us deal with from time to time: How much … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy, Social Media Marketing Tagged With: Apple, Cialdini, HP, marketing basics, product pricing, service

Weapons of Influence: Motivate for Money

July 24, 2012 by Angela Hausman

social media market research

Influence is the grease that makes your marketing work. Using the weapons of influence to market … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: authority, Cialdini, consistency, Hausman and Associates, influence, liking, reciprocity, scarcity, social proof

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.