Before we get started with today's discussion on brand strategy, let's first agree on a definition … [Read more...]
Optimize ROI with Content Marketing
Content marketing has always been important -- even in the days of traditional media. You had 30 … [Read more...]
Don’t Throw Out the Baby with the Bathwater: What We Can Learn from Traditional Advertising
Traditional advertising just doesn't work in social media -- at least that's what most folks working … [Read more...]
Social Media as Market Research
Social media is a fabulous market research tool! It allows you to step into everyone's living room … [Read more...]
Marketing: It’s Not Just Advertising and Sales
At the start of every semester, I tell each new class that marketing is more than advertising and … [Read more...]
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