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You're here: Home » California Tortilla

Marketing: It’s Not Just Advertising and Sales

November 24, 2022 by Angela Hausman

brand marketing

At the start of every semester, I tell each new class in my intro to marketing class that marketing … [Read more...]

Filed Under: Marketing Strategy Tagged With: advertising, Branding, California Tortilla, Chico's, community, customer service, facebook, HOGs, internal customers, social media

5 Hacks for Brand Strategy Success in the Digital Age

March 11, 2015 by Angela Hausman

building your brand in the digital age

Before we get started with today's discussion on brand strategy success, let's first agree on a … [Read more...]

Filed Under: Back to Marketing Basics, Customer Relationship Management, Marketing Strategy Tagged With: Apple, brand, brand strategy, California Tortilla, Coke, Ford, Microsoft, Taylor Swift, traditional media versus new media

Don’t Throw Out the Baby with the Bathwater: What We Can Learn from Traditional Advertising

April 8, 2013 by Angela Hausman

social media analytics

Traditional advertising just doesn't work in social media -- at least that's what most folks working … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, California Tortilla, Facebook insights for business, Google Analytics, Hubspot, social media, social networks, Taylor Swift, traditional advertising

Social Media as Market Research

February 12, 2013 by Angela Hausman

social media market research

Social media is a fabulous market research tool! It allows you to step into everyone's living room … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Social Media Marketing Tagged With: California Tortilla, consumers, facebook, Google, hyperresearch, market research, nvivo, Radian6, social media, SPSS, Trackr, twitter


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.