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You're here: Home » buzz marketing

Social Media Marketing: Coke Is Buzzing, Not!

March 21, 2013 by Angela Hausman

social media marketing at coke

In the continuing saga of whether social media marketing generates results or not, Coke recently … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: buzz marketing, Coke, marketing performance, metrics, ROI, social media analytics, social media marketing

Viral Marketing: 7 Elements in the Anatomy of a Buzzzzzz

July 11, 2011 by Angela Hausman

buzz marketing

Viral marketing involves spreading your message quickly through your target market.  Social media is … [Read more...]

Filed Under: Marketing Strategy, Social Marketing Tagged With: buzz marketing, Google, social media, social media marketing, viral marketing, WOM

Cutting Through the Clutter in Social Networks

September 20, 2010 by Angela Hausman

target marketing

The marketing landscape is getting more and more cluttered everyday.  Adding to traditional media, … [Read more...]

Filed Under: Marketing Strategy, Social Marketing Tagged With: advertising, advertising clutter, brands, buzz marketing, capturing influencers, celebrities, combining traditional advertising with social media, consumers, corporate message, facebook, field of experience, fragmentation in the media, influencers, integrated marketing communication, marketing, marketing communications, Marketing Strategy, marketing strategy goals, message, selective attention, selective retention, social media, social networks, traditional media, tweet, viral marketing

Branding versus Buzz Marketing

June 14, 2010 by Angela Hausman

maslow's hierarchy of needs

In a discussion this weekend (with some folks from the WACCM, TOO group on Linkedin), someone asked … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy, Social Marketing Tagged With: advertising, brand, brand image, brand loyalty, buzz marketing, integrated marketing communication, integrated marketing solutions, marketing, Marketing Strategy, social media, social networking, target market, viral marketing

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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