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How to Write Email Content That Converts: 7 Tips for Blasting ROI

September 21, 2020 by Angela Hausman

utilizing marketing automation

Writing email copy and writing copy that convert are two very different things. Writing copy relies … [Read more...]

Filed Under: e-commerce Tagged With: buyer personas, CTA, email content that converts, email marketing, headlines

Segmenting and Target Marketing: Psychographics

March 25, 2014 by Angela Hausman

perceptual map

In today's edition of "Back to Marketing Basics" we'll talk about segmentation and target marketing. … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: behavioral variables, buyer personas, demographic variables, geographic variables, positioning, psychographic variables, segmentation, target market

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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