In contrast to the pre-digital world, we're now drowning in data, creating an increasing need for … [Read more...]
Social Media Analytics: Capture, Understand, Present
Every day, it seems, a new tool appears claiming to solve the social media analytics problem. Just … [Read more...]
The Secret to Social Media Success is HUMAN
I know I post a lot about social media tactics and the importance of analytics on this site. That's … [Read more...]
Text Analytics: Why Aren’t We Building Understanding?
I spent the week in San Fransisco working with some of the biggest companies in the US on social … [Read more...]
Marketing Analytics with SPSS or How to Manage Your Data for Insights
I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]