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Business Intelligence in a Digital World

July 27, 2016 by Angela Hausman

business intelligence in a digital world

In contrast to the pre-digital world, we're now drowning in data, creating an increasing need for … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy Tagged With: BI engineering, business intelligence, IBM, market intelligence, market research, modelling

Social Media Analytics: Capture, Understand, Present

July 30, 2014 by Angela Hausman

using big data to make money

Every day, it seems, a new tool appears claiming to solve the social media analytics problem. Just … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: business intelligence, data-driven strategy, Google Analytics, IBM, MIT, Sloan, social media analytics, social media performance

The Secret to Social Media Success is HUMAN

February 25, 2014 by Angela Hausman

I know I post a lot about social media tactics and the importance of analytics on this site. That's … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: AG Lafley, analytics, big data, brand, business intelligence, human intelligence, P&G, social media success, WalMart

Text Analytics: Why Aren’t We Building Understanding?

December 6, 2013 by Angela Hausman

online community

I spent the week in San Fransisco working with some of the biggest companies in the US on social … [Read more...]

Filed Under: Marketing Strategy Tagged With: business intelligence, Microsoft, natural language processing, text analytics

Marketing Analytics with SPSS

September 8, 2010 by Angela Hausman

anallytics

I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: AMOS, business intelligence, CLV, Cognos, constructs, customer lifetime value, data collection, data mining, discriminant, excel, graphs, hyperresearch, key performance indicators, logit, marketing, Marketing Analytics, marketing dashboards, nvivo, predictive analytics, regression, SPSS, structural equation modeling, survey, text analysis

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Data-Driven Digital Marketing

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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