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You're here: Home » business intelligence

Marketing Analytics with SPSS or Managing Data for Insights

October 31, 2022 by Angela Hausman

social analytics suck

I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]

Filed Under: Marketing Analytics Tagged With: business intelligence, Cognos, data mining, marketing dashboards, predictive analytics, SPSS, text analysis

Business Intelligence in a Digital World

July 27, 2016 by Angela Hausman

business intelligence in a digital world

In contrast to the pre-digital world, we're now drowning in data, creating an increasing need for … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy Tagged With: BI engineering, business intelligence, IBM, market intelligence, market research, modelling

Social Media Analytics: Capture, Understand, Present

July 30, 2014 by Angela Hausman

using big data to make money

Every day, it seems, a new tool appears claiming to solve the social media analytics problem. Just … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: business intelligence, data-driven strategy, Google Analytics, IBM, MIT, Sloan, social media analytics, social media performance

The Secret to Social Media Success is HUMAN

February 25, 2014 by Angela Hausman

branding basics

I know I post a lot about social media tactics and the importance of analytics on this site. That's … [Read more...]

Filed Under: Marketing Analytics Tagged With: AG Lafley, analytics, big data, brand, business intelligence, human intelligence, P&G, social media success, WalMart


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.