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How to Use Service Blueprints to Maximize Innovation Returns

October 6, 2010 by Angela Hausman

brand marketing

What are service blueprints? A service blueprint is a tool of a marketing strategy designed to help … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy Tagged With: business decisions, competitive advantage, consumer, customer, Innovation Marketing, marketing, Marketing Strategy, service blueprint, service failure, service problems, servicescapes, strategic advantage, superior service optimal customer experience


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