Maybe you read the title and asked yourself, "what is influence marketing?" and "why should I do … [Read more...]
Branding: 5 Steps in Creating a Personal Brand
If you think about it -- each one of us is a BRAND! What have YOU done to build your personal … [Read more...]
Brian Solis and the Connected Consumer
Last week we sat down with Brian Solis after his Keynote as part of DC Week 2011. He discussed the … [Read more...]
Social Media Hierarchy of Effects: Maximize Your ROI
I've been working on a major submission to the Journal of Marketing, the premier marketing journal … [Read more...]