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You're here: Home » break-even analysis

Powerful Break-Even Analysis Strategies Backed By Science

December 17, 2020 by Angela Hausman

break-even strategy

Ah, the lowly break-even analysis. Maybe you learned break-even analysis in Accounting class, or … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: brand reputation, break-even analysis, break-even point, sensitivity analysis

Break-Even Strategy to Blow Up Your ROI: Using BE Analysis for Decision-Making

October 19, 2020 by Angela Hausman

break-even strategy

Developing a break-even strategy represents the best decision-making tool available to marketers … [Read more...]

Filed Under: Analytics in Action, Back to Marketing Basics, Marketing Strategy Tagged With: break-even analysis, break-even point, break-even strategy, cannibalization, sensitivity analysis


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