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You're here: Home » Brandwatch

5 Tips for Creating a Super Super Bowl Ad or Did I Just Waste $5 Million?

March 8, 2017 by Angela Hausman

super bowl ad

As you can see from the chart above, the average cost for a 30-second Super Bowl Ad grows … [Read more...]

Filed Under: Marketing Strategy, What's working Tagged With: Brandwatch, customer value, Gary Vaynerchuk, goals, monitor, super bowl

Race to the Super Bowl Ads

February 2, 2016 by Angela Hausman

roi of a super bowl ad

With the Super Bowl coming up on Friday, fans and athletes are gearing up for the game. Just as the … [Read more...]

Filed Under: Marketing Strategy Tagged With: analytics, Brandwatch, ROI, super bowl, Super Bowl ads, traditional and social media

Optimize Facebook Marketing: A Case Study

March 17, 2014 by Angela Hausman

like us on facebook

I'm a firm believer in metrics and testing when it comes to digital marketing -- or any marketing … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Beckon, Brandwatch, facebook, Facebook Business Marketing, Facebook marketing, Google Analytics, IBM social media analytics, social media, social media analytics, SproutSocial, the iota project

The Sad State of Sentiment Analysis

December 26, 2013 by Angela Hausman

accuracy of sentiment analysis

If you're an avid reader of this blog, you know I take a dim view of sentiment analysis, primarily … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand, Brandwatch, Freshminds, hyperresearch, Radian6, sentiment analysis, Sysomos, text analytics, Walid Saba

Social Media Analytics: A Rose by Any Other Name

August 19, 2013 by Angela Hausman

social media intelligence

A rose by any other name   -- social media listening, social media analytics, and social media … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Brandwatch, Cognos, social media analytics, social media intelligence, social media listening


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.