As you can see from the chart above, the average cost for a 30-second Super Bowl Ad grows … [Read more...]
Race to the Super Bowl Ads
With the Super Bowl coming up on Friday, fans and athletes are gearing up for the game. Just as the … [Read more...]
Optimize Facebook Marketing: A Case Study
I'm a firm believer in metrics and testing when it comes to digital marketing -- or any marketing … [Read more...]
The Sad State of Sentiment Analysis
If you're an avid reader of this blog, you know I take a dim view of sentiment analysis, primarily … [Read more...]
Social Media Analytics: A Rose by Any Other Name
A rose by any other name -- social media listening, social media analytics, and social media … [Read more...]
