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You're here: Home » Brandwatch

5 Tips for Creating a Super Super Bowl Ad or Did I Just Waste $5 Million?

March 8, 2017 by Angela Hausman

super bowl ad

As you can see from the chart above, the average cost for a 30-second Super Bowl Ad grows … [Read more...]

Filed Under: Marketing Strategy, What's working Tagged With: Brandwatch, customer value, Gary Vaynerchuk, goals, monitor, super bowl

Race to the Super Bowl Ads

February 2, 2016 by Angela Hausman

roi of a super bowl ad

With the Super Bowl coming up on Friday, fans and athletes are gearing up for the game. Just as the … [Read more...]

Filed Under: Marketing Strategy Tagged With: analytics, Brandwatch, ROI, super bowl, Super Bowl ads, traditional and social media

Optimize Facebook Marketing: A Case Study

March 17, 2014 by Angela Hausman

like us on facebook

I'm a firm believer in metrics and testing when it comes to digital marketing -- or any marketing … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Beckon, Brandwatch, facebook, Facebook Business Marketing, Facebook marketing, Google Analytics, IBM social media analytics, social media, social media analytics, SproutSocial, the iota project

The Sad State of Sentiment Analysis

December 26, 2013 by Angela Hausman

accuracy of sentiment analysis

If you're an avid reader of this blog, you know I take a dim view of sentiment analysis, primarily … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand, Brandwatch, Freshminds, hyperresearch, Radian6, sentiment analysis, Sysomos, text analytics, Walid Saba

Social Media Analytics: A Rose by Any Other Name

August 19, 2013 by Angela Hausman

social media intelligence

A rose by any other name   -- social media listening, social media analytics, and social media … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Brandwatch, Cognos, social media analytics, social media intelligence, social media listening

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Data-Driven Digital Marketing

High-Growth Businesses NEED a customized digital marketing solution! And we’ve got you covered We specialize in data-driven, results-oriented digital marketing strategy, content marketing, market research, brand and reputation management, public relations, and new product development for … Learn more

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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