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You're here: Home » brands

9 Ways Smaller Brands Can Compete With Much Larger Brands

June 15, 2019 by Angela Hausman

One of the most common challenges that smaller businesses face is competing with the bigger brands … [Read more...]

Filed Under: Social Media Marketing Tagged With: brand marketing, brands, customer service, expertise, SEO, SERPs, smaller brands can compete

3 Tips for Effective YouTube Marketing

November 7, 2014 by Angela Hausman

marketing strategy

Are you using YouTube marketing effectively? Do you realize how important video is in today's … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: brands, engagement, Red Bull, Sony, Universal, YouTube

Is Social Media KILLING Brands?

February 8, 2013 by Angela Hausman

social media killing brands?

That's the finding of Don Shultz and Martin Block of Northwestern University. Based on a massive … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: brands, marketing, social media, social media killing brands, social media marketing, social networks

Where’s My Return on Investment (ROI)?

February 12, 2012 by Angela Hausman

OK, so you've been doing social media for awhile, but you're just not seeing the lift promised by … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: brands, return on investment, ROI, social media, social media market, social media marketing, social networks, Ubervu

Brian Solis and the Connected Consumer

November 14, 2011 by Angela Hausman

connected consumers

Last week we sat down with Brian Solis after his Keynote as part of DC Week 2011.  He discussed the … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: brands, Brian Solis, connected consumers, digial Darwinism, mobile marketing, smartphones, social change agents, social media, social networks, technology

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.