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You're here: Home » Branding

Integrated Marketing Communication: Where Social Media Fits

March 16, 2023 by Angela Hausman 1 Comment

social media marketing

The marketing landscape changed dramatically over the last decade with the slow transition of … [Read more...]

Filed Under: Marketing Strategy Tagged With: advertising, Branding, public relations, social media, traditional media

Why it’s Stupid to Measure ROI

February 28, 2023 by Angela Hausman 25 Comments

business success

  Ok, it's not ALWAYS stupid -- but more often than not it's stupid to measure ROI in … [Read more...]

Filed Under: Marketing Strategy Tagged With: Branding, hierarchy of effects, relationships, ROI, social media, trust

Marketing: It’s Not Just Advertising and Sales

November 24, 2022 by Angela Hausman

brand marketing

At the start of every semester, I tell each new class in my intro to marketing class that marketing … [Read more...]

Filed Under: Marketing Strategy Tagged With: advertising, Branding, California Tortilla, Chico's, community, customer service, facebook, HOGs, internal customers, social media

Building a Stellar Brand: Marketing to a Successful Product

October 30, 2020 by Angela Hausman

rebranding your product

Building a stellar brand doesn't happen overnight and it certainly involves much more than crafting … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: brand, Branding, building a stellar brand, marketing, style guide

Marketing a New Product: Everything Your Need to Know

October 29, 2020 by Angela Hausman

new product development

Rolling out new products is always an exciting milestone in business. It signifies that you’re … [Read more...]

Filed Under: Marketing Strategy Tagged With: Branding, marketing a new product, new product development, pricing, prototyping

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.