The marketing landscape changed dramatically over the last decade with the slow transition of … [Read more...]
Why it’s Stupid to Measure ROI
Ok, it's not ALWAYS stupid -- but more often than not it's stupid to measure ROI in … [Read more...]
Marketing: It’s Not Just Advertising and Sales
At the start of every semester, I tell each new class in my intro to marketing class that marketing … [Read more...]
Building a Stellar Brand: Marketing to a Successful Product
Building a stellar brand doesn't happen overnight and it certainly involves much more than crafting … [Read more...]
Marketing a New Product: Everything Your Need to Know
Rolling out new products is always an exciting milestone in business. It signifies that you’re … [Read more...]
