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You're here: Home » Branding

Building a Stellar Brand: Marketing to a Successful Product

October 30, 2020 by Angela Hausman

rebranding your product

Building a stellar brand doesn't happen overnight and it certainly involves much more than crafting … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: brand, Branding, building a stellar brand, marketing, style guide

Marketing a New Product: Everything Your Need to Know

October 29, 2020 by Angela Hausman

new product development

Rolling out new products is always an exciting milestone in business. It signifies that you’re … [Read more...]

Filed Under: Marketing Strategy Tagged With: Branding, marketing a new product, new product development, pricing, prototyping

5 Types of Keywords Crucial for Brand Monitoring

July 24, 2020 by Angela Hausman

brand monitoring

In today's tech-savvy world, a lot of effort, time, and money goes into digital marketing for your … [Read more...]

Filed Under: Reputation management Tagged With: brand image, brand monitoring, Branding, reputation management

5 Ways to Attract and Keep New Customers

March 15, 2019 by Angela Hausman

keep new customers

It is easy to become complacent once you’ve built your customer base to a certain level as a … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand image, brand personality, Branding, integrity, lead generation, logo design, persona

8 Tips for Optimizing YouTube for Social Media Success

June 10, 2013 by Angela Hausman

youtube channel

YouTube is definitely the world leader in video sharing, with an unbelievable 72 HOURS of content … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: brand, Branding, community, engagement, Google, keywords, social media marketing, social media success, value, video, YouTube

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Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.