The first in a series of videos on marketing and strategy is this video on the definition of … [Read more...]
Marketing Strategy: 3 Steps to Building a Better Brand
Brand strategy, when used as part of an overall marketing strategy, is one of the most important … [Read more...]
Marketing Analytics for Social Media
Businesses flock to social media as the use of social media continues to grow. Facebook, the largest … [Read more...]
Why Would You Buy a Bad Product?
Why would anyone buy a bad product? I guess it depends on your definition of bad. Truly bad … [Read more...]
Category Marketing: Getting Back to Marketing Basics
I read recently that JC Penney is having problems converting the retail success of its new CEO, Ron … [Read more...]