I've written before about the differences between traditional media and social media -- which are … [Read more...]
The Right Brand Personality
In last week's discussion on hacking brand strategy, I included the image above and briefly talked … [Read more...]
5 Hacks for Brand Strategy Success in the Digital Age
Before we get started with today's discussion on brand strategy, let's first agree on a definition … [Read more...]
Traditional Media and Social Media: It’s NOT a Choice
Social media (or new media) gets so much hype and traditional media is just so easy to bash that we … [Read more...]
How to Use Consumer Psychology to Increase ROI
Ever think about how consumer psychology affects buying decisions? If you think about it at all, … [Read more...]
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