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Why Would You Buy a Bad Product?

May 6, 2022 by Angela Hausman 1 Comment

bade product

Why would anyone buy a bad product? I guess it depends on your definition of bad. Truly bad … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, brand personality, cheap, consumers, lifestyle, product, quality, Sony, trust

Category Marketing: Getting Back to Marketing Basics

February 2, 2021 by Angela Hausman

category marketing

I read recently that JC Penney is having problems converting the retail success of its new CEO, Ron … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, convenience goods, pricing, promotion, shopping goods, specialty goods, unsought goods

Building a Stellar Brand: Marketing to a Successful Product

October 30, 2020 by Angela Hausman

rebranding your product

Building a stellar brand doesn't happen overnight and it certainly involves much more than crafting … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: brand, Branding, building a stellar brand, marketing, style guide

Tips to Create An Appealing and Memorable Brand

August 7, 2020 by Angela Hausman

appealing and memorable brand

It seems like every day you face new competitors and the online world gets noisier with each brand … [Read more...]

Filed Under: Back to Marketing Basics Tagged With: appealing and memorable brand, brand, brand personality

It’s a New Ball Game: Social Media Versus Traditional Media

May 11, 2015 by Angela Hausman

select keywords carefully

I've written before about the differences between traditional media and social media -- which are … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: brand, Business Week, social media, social media versus traditional media, traditional media

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.