Not, I own a Mac or even I love my Mac, but I AM a Mac! The impact of the simple replacement of a … [Read more...]
5 Reasons Why Integrating Social Media with Traditional is Hard
Integrating social media into your existing media -- advertising and public relations, is … [Read more...]
Marketing Strategy: Dangers of Profiling in Social Networks
Social networks have become ubiquitous in our lives -- especially if you're under about 30. This … [Read more...]
Attracting Social Media Fans: Give ‘Em What They Want
How social media fans create value Social media fans create value because everything they say on … [Read more...]
Definition of Marketing and Its Impact on Strategy
The first in a series of videos on marketing and strategy is this video on the definition of … [Read more...]