I read recently that JC Penney is having problems converting the retail success of its new CEO, Ron … [Read more...]
Building a Stellar Brand: Marketing to a Successful Product
Building a stellar brand doesn't happen overnight and it certainly involves much more than crafting … [Read more...]
Tips to Create An Appealing and Memorable Brand
It seems like every day you face new competitors and the online world gets noisier with each brand … [Read more...]
It’s a New Ball Game: Social Media Versus Traditional Media
I've written before about the differences between traditional media and social media -- which are … [Read more...]
5 Hacks for Brand Strategy Success in the Digital Age
Before we get started with today's discussion on brand strategy, let's first agree on a definition … [Read more...]