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Definition of Marketing and Its Impact on Strategy

January 26, 2023 by Angela Hausman 8 Comments

definition of marketing series

The first in a series of videos on marketing and strategy is this video on the definition of … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, marketing, price, strategy

Marketing Strategy: 3 Steps to Building a Better Brand

January 24, 2023 by Angela Hausman 7 Comments

unique selling proposition

Brand strategy, when used as part of an overall marketing strategy, is one of the most important … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, brand equity, brand image, brand loyalty, logo, quality

Marketing Analytics for Social Media

May 31, 2022 by Angela Hausman

Pinterest Analytics

Businesses flock to social media as the use of social media continues to grow. Facebook, the largest … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand, influencers, involvement, Marketing Analytics, Marketing Strategy, metrics, mobile marketing, ROI, social media conversion, social strategy, viral

Why Would You Buy a Bad Product?

May 6, 2022 by Angela Hausman

bad product

Why would anyone buy a bad product? I guess it depends on your definition of bad. Truly bad … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, brand personality, cheap, consumers, lifestyle, product, quality, Sony, trust

Category Marketing: Getting Back to Marketing Basics

February 2, 2021 by Angela Hausman

category marketing

I read recently that JC Penney is having problems converting the retail success of its new CEO, Ron … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, convenience goods, pricing, promotion, shopping goods, specialty goods, unsought goods

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.