Businesses flock to social media as the use of social media continues to grow. Facebook, the largest … [Read more...]
Why Would You Buy a Bad Product?
Why would anyone buy a bad product? I guess it depends on your definition of bad. Truly bad … [Read more...]
Category Marketing: Getting Back to Marketing Basics
I read recently that JC Penney is having problems converting the retail success of its new CEO, Ron … [Read more...]
Building a Stellar Brand: Marketing to a Successful Product
Building a stellar brand doesn't happen overnight and it certainly involves much more than crafting … [Read more...]
Tips to Create An Appealing and Memorable Brand
It seems like every day you face new competitors and the online world gets noisier with each brand … [Read more...]