brand Archives

The Right Brand Personality

March 16, 2015 by Angela Hausman

In last week's discussion on hacking brand strategy, I included the image above and briefly talked … [Read more...]

5 Hacks for Brand Strategy Success in the Digital Age

March 11, 2015 by Angela Hausman

Before we get started with today's discussion on brand strategy, let's first agree on a definition … [Read more...]

Traditional Media and Social Media: It’s NOT a Choice

September 17, 2014 by Angela Hausman

Social media (or new media) gets so much hype and traditional media is just so easy to bash that we … [Read more...]

How to Use Consumer Psychology to Increase ROI

September 10, 2014 by Angela Hausman

Ever think about how consumer psychology affects buying decisions? If you think about it at all, … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Follow us for the best of the web!