It seems like every day you face new competitors and the online world gets noisier with each brand … [Read more...]
5 Ways to Attract and Keep New Customers
It is easy to become complacent once you’ve built your customer base to a certain level as a … [Read more...]
The Right Brand Personality
In last week's discussion on hacking brand strategy, I included the image above and briefly talked … [Read more...]
“I’m a Mac”: Using Brand Identification in Your Marketing Strategy
Not, I own a Mac or even I love my Mac, but I AM a Mac! The impact of the simple replacement of a … [Read more...]
How To Create a Marketing Plan: Part 2.
My prior post covered the first half on How to Create A Marketing Plan. Today, I'm covering the … [Read more...]
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