brand personality Archives

5 Ways to Attract and Keep New Customers

March 15, 2019 by Angela Hausman

It is easy to become complacent once you’ve built your customer base to a certain level as a … [Read more...]

The Right Brand Personality

March 16, 2015 by Angela Hausman

In last week's discussion on hacking brand strategy, I included the image above and briefly talked … [Read more...]

“I’m a Mac”: Using Brand Identification in Your Marketing Strategy

November 30, 2011 by Angela Hausman

Not, I own a Mac or even I love my Mac, but I AM a Mac! The impact of the simple replacement of a … [Read more...]

How To Create a Marketing Plan: Part 2.

February 8, 2011 by Angela Hausman

My prior post covered the first half on How to Create A Marketing Plan. Today, I'm covering the … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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