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You're here: Home » brand personality

The Right Brand Personality: Aligning Brands with their Target Markets

November 12, 2020 by Angela Hausman Leave a Comment

brand personality

In a prior post where I discussed hacking brand strategy, I included the image above and briefly … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: brand personality, consumer personality, Jennifer Aaker, Millward Brown

Tips to Create An Appealing and Memorable Brand

August 7, 2020 by Angela Hausman

appealing and memorable brand

It seems like every day you face new competitors and the online world gets noisier with each brand … [Read more...]

Filed Under: Back to Marketing Basics Tagged With: appealing and memorable brand, brand, brand personality

5 Ways to Attract and Keep New Customers

March 15, 2019 by Angela Hausman

keep new customers

It is easy to become complacent once you’ve built your customer base to a certain level as a … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand image, brand personality, Branding, integrity, lead generation, logo design, persona

“I’m a Mac”: Using Brand Identification in Your Marketing Strategy

November 30, 2011 by Angela Hausman

mobile moms

Not, I own a Mac or even I love my Mac, but I AM a Mac!  The impact of the simple replacement of a … [Read more...]

Filed Under: Marketing Strategy Tagged With: 1984 Apple commercial, Apple, Bill Gates, brand, brand cheerleaders, brand identification, brand personality, Kim Kardashian, Mac, marketing, Marketing Strategy

How To Create a Marketing Plan: Part 2.

February 8, 2011 by Angela Hausman

sustainable competitive advantage

My prior post covered the first half on How to Create A Marketing Plan.  Today, I'm covering the … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, brand image, brand personality, cause marketing, Cialdini, customer engagement, direct marketing, facebook, Facebook Places, fanpage, fans, Foursquare, geolocation, implementation plan, integration, internet, marketing, marketing plan, Marketing Strategy, objectives, pr, premiums, product class, product form, product life cycle, product positioning, QR tags, retail, retail atmospherics, Retweet, shopkick, situation analysis, social media, Social network, social responsible, stockouts, strategic plan

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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