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You're here: Home » brand personality

Why Would You Buy a Bad Product?

May 6, 2022 by Angela Hausman

bad product

Why would anyone buy a bad product? I guess it depends on your definition of bad. Truly bad … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, brand personality, cheap, consumers, lifestyle, product, quality, Sony, trust

The Right Brand Personality: Aligning Brands with their Target Markets

November 12, 2020 by Angela Hausman

brand personality

In a prior post where I discussed hacking brand strategy, I included the image above and briefly … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: brand personality, consumer personality, Jennifer Aaker, Millward Brown

Tips to Create An Appealing and Memorable Brand

August 7, 2020 by Angela Hausman

appealing and memorable brand

It seems like every day you face new competitors and the online world gets noisier with each brand … [Read more...]

Filed Under: Back to Marketing Basics Tagged With: appealing and memorable brand, brand, brand personality

5 Ways to Attract and Keep New Customers

March 15, 2019 by Angela Hausman

keep new customers

It is easy to become complacent once you’ve built your customer base to a certain level as a … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand image, brand personality, Branding, integrity, lead generation, logo design, persona

“I’m a Mac”: Using Brand Identification in Your Marketing Strategy

November 30, 2011 by Angela Hausman

mobile moms

Not, I own a Mac or even I love my Mac, but I AM a Mac!  The impact of the simple replacement of a … [Read more...]

Filed Under: Marketing Strategy Tagged With: 1984 Apple commercial, Apple, Bill Gates, brand, brand cheerleaders, brand identification, brand personality, Kim Kardashian, Mac, marketing, Marketing Strategy


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.