Why would anyone buy a bad product? I guess it depends on your definition of bad. Truly bad … [Read more...]
The Right Brand Personality: Aligning Brands with their Target Markets
In a prior post where I discussed hacking brand strategy, I included the image above and briefly … [Read more...]
Tips to Create An Appealing and Memorable Brand
It seems like every day you face new competitors and the online world gets noisier with each brand … [Read more...]
5 Ways to Attract and Keep New Customers
It is easy to become complacent once you’ve built your customer base to a certain level as a … [Read more...]
“I’m a Mac”: Using Brand Identification in Your Marketing Strategy
Not, I own a Mac or even I love my Mac, but I AM a Mac! The impact of the simple replacement of a … [Read more...]