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Develop a Marketing Rebranding Strategy to Boost Profitability

July 23, 2020 by Angela Hausman

marketing rebranding strategy

Obviously, correctly branding your business from the beginning offers the best profitability, since … [Read more...]

Filed Under: Back to Marketing Basics Tagged With: brand name, rebranding

Why a Sad Puppy Face is a Great Marketing Strategy

September 19, 2010 by Angela Hausman

People go nuts for babies and puppies (kittens are pretty good, too).  So, when you use a sad puppy … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, advertising clutter, advertising message, brand, brand image, brand name, consumers, economic crisis, marketing, Marketing Strategy, Pedigree, selective attention, sell, social media, Social network, socially responsible

5 Secrets to Creating Good Brand Names

August 10, 2010 by Angela Hausman

gift in social media

A Rose by Any Other Name Might Smell as Sweet, but Consumers aren't so Forgiving when it comes to … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: Ben and Jerry's, brand image, brand images, brand name, Branding Strategy, family branding, Godiva, Marketing Strategy, social network marketing, twitter

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.