MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Insights Blog
    • Marketing Strategy
    • Social Media Marketing
    • Marketing Analytics
    • Back to Marketing Basics
    • Customer Relationship Management
    • Innovation Marketing
    • consumer experience
    • e-commerce
    • Entrepreneurship 101
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts – Submission to Hausman Marketing Letter
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » brand marketing

9 Ways Smaller Brands Can Compete With Much Larger Brands

June 15, 2019 by Angela Hausman

One of the most common challenges that smaller businesses face is competing with the bigger brands … [Read more...]

Filed Under: Social Media Marketing Tagged With: brand marketing, brands, customer service, expertise, SEO, SERPs, smaller brands can compete

Brand Strategy 101

July 28, 2014 by Angela Hausman

unique selling proposition

What do Apple, Coke, HP, Oreo, McDonald's, Wal-Mart, P&G, Starbucks, and Nike having common? … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: 1984, Apple, brand, brand marketing, Cultural Branding, David Aaker, Douglas Holt, Forbes, George Orwell, Huffington Post, Iconic Brands, Inc., McDonalds, Nike, Starbucks, The Marlboro Man, Tiger Woods

5 Easy Steps to Successful Brand Marketing

February 6, 2014 by Angela Hausman

unique selling proposition

First, let's take a look at brand marketing so we're all on the same page. Let's start with, what is … [Read more...]

Filed Under: Marketing Strategy Tagged With: AMA, Apple, brand marketing, Forbes, target market


Join our Community

* indicates required

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.