brand loyalty Archives

The Modern Customer Journey: Visualizing and Optimizing

August 27, 2020 by Angela Hausman

The modern customer journey, as you can see from the customer journey map above, is a complex system … [Read more...]

Building Strong Brands: Customer Relationships and Brand Loyalty

November 27, 2011 by Angela Hausman

Ever tried to put a number on how much a loyal customer is worth to your firm. David Aaker has and … [Read more...]

Marketing Strategy: 3 Steps to Building a Better Brand

September 22, 2010 by Angela Hausman

Brand strategy, when used as part of an overall marketing strategy, is one of the most important … [Read more...]

Branding versus Buzz Marketing

June 14, 2010 by Angela Hausman

In a discussion this weekend (with some folks from the WACCM, TOO group on Linkedin), someone asked … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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