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You're here: Home » brand loyalty

Marketing Strategy: 3 Steps to Building a Better Brand

January 24, 2023 by Angela Hausman 7 Comments

unique selling proposition

Brand strategy, when used as part of an overall marketing strategy, is one of the most important … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, brand equity, brand image, brand loyalty, logo, quality

The Modern Customer Journey: Visualizing and Optimizing

August 27, 2020 by Angela Hausman

the modern customer journey map

The modern customer journey, as you can see from the customer journey map above, is a complex system … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand advocates, brand ambassadors, brand loyalty, conversion funnel, customer journey, customer journey map, influencers

Building Strong Brands: Customer Relationships and Brand Loyalty

November 27, 2011 by Angela Hausman

building strong brands

Ever tried to put a number on how much a loyal customer is worth to your firm.  David Aaker has and … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand loyalty, Customer loyalty, David Aaker, profit


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