The modern customer journey, as you can see from the customer journey map above, is a complex system … [Read more...]
Building Strong Brands: Customer Relationships and Brand Loyalty
Ever tried to put a number on how much a loyal customer is worth to your firm. David Aaker has and … [Read more...]
Marketing Strategy: 3 Steps to Building a Better Brand
Brand strategy, when used as part of an overall marketing strategy, is one of the most important … [Read more...]
Branding versus Buzz Marketing
In a discussion this weekend (with some folks from the WACCM, TOO group on Linkedin), someone asked … [Read more...]