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5 Types of Keywords Crucial for Brand Monitoring

July 24, 2020 by Angela Hausman

brand monitoring

In today's tech-savvy world, a lot of effort, time, and money goes into digital marketing for your … [Read more...]

Filed Under: Reputation management Tagged With: brand image, brand monitoring, Branding, reputation management

5 Ways to Attract and Keep New Customers

March 15, 2019 by Angela Hausman

keep new customers

It is easy to become complacent once you’ve built your customer base to a certain level as a … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand image, brand personality, Branding, integrity, lead generation, logo design, persona

6 Weapons of Influence in Social Media

August 24, 2011 by Angela Hausman

A couple of weeks ago I discussed the first 3 weapons of influence and today I'd like to talk about … [Read more...]

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: ask a marketing expert, authority, brand, brand image, Cialdini, convert, influence, liking, Quora, scarcity, social media, Social network

Brand Image, PIVOT, and Paid PR

February 13, 2011 by Angela Hausman

Ask a Marketing Expert

Brand Awareness I have a question from a linkedin connection: "what is the best way to create brand … [Read more...]

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: Aaron Batalion, Adobe, advertising, Amazon, Apple, brand, brand awareness, brand image, business inculabor, CNN, complaint handling, credibility, customer satisfaction, Disney, facebook, Groupon, influence, LiquidWeb, LivingSocial, loyalty, marketing, Marriott, metrics, Microsoft, new media, online reputation, PIVOT, positioning, pr, price, SEO, software, Target, target market, tech cocktail

How To Create a Marketing Plan: Part 2.

February 8, 2011 by Angela Hausman

sustainable competitive advantage

My prior post covered the first half on How to Create A Marketing Plan.  Today, I'm covering the … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, brand image, brand personality, cause marketing, Cialdini, customer engagement, direct marketing, facebook, Facebook Places, fanpage, fans, Foursquare, geolocation, implementation plan, integration, internet, marketing, marketing plan, Marketing Strategy, objectives, pr, premiums, product class, product form, product life cycle, product positioning, QR tags, retail, retail atmospherics, Retweet, shopkick, situation analysis, social media, Social network, social responsible, stockouts, strategic plan

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.