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You're here: Home » brand image

Marketing Strategy: 3 Steps to Building a Better Brand

January 24, 2023 by Angela Hausman 7 Comments

unique selling proposition

Brand strategy, when used as part of an overall marketing strategy, is one of the most important … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, brand equity, brand image, brand loyalty, logo, quality

Why a Sad Puppy Face is a Great Marketing Strategy

November 23, 2022 by Angela Hausman 11 Comments

People go nuts for babies and puppies (kittens are pretty good, too). So, when you use a sad puppy … [Read more...]

Filed Under: Back to Marketing Basics Tagged With: advertising message, brand image, great marketing, marketing, Pedigree, selective attention, socially responsible

5 Secrets to Creating Good Brand Names

May 20, 2022 by Angela Hausman

bad product

A Rose by Any Other Name Might Smell as Sweet, but Consumers aren't so forgiving when it comes to … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand image, brand images, brand name, Branding Strategy, family branding, Marketing Strategy

5 Types of Keywords Crucial for Brand Monitoring

July 24, 2020 by Angela Hausman

brand monitoring

In today's tech-savvy world, a lot of effort, time, and money goes into digital marketing for your … [Read more...]

Filed Under: Reputation management Tagged With: brand image, brand monitoring, Branding, reputation management

5 Ways to Attract and Keep New Customers

March 15, 2019 by Angela Hausman

keep new customers

It is easy to become complacent once you’ve built your customer base to a certain level as a … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand image, brand personality, Branding, integrity, lead generation, logo design, persona

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.