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You're here: Home » brand identification

“I’m a Mac”: Using Brand Identification in Your Marketing Strategy

November 30, 2011 by Angela Hausman

mobile moms

Not, I own a Mac or even I love my Mac, but I AM a Mac!  The impact of the simple replacement of a … [Read more...]

Filed Under: Marketing Strategy Tagged With: 1984 Apple commercial, Apple, Bill Gates, brand, brand cheerleaders, brand identification, brand personality, Kim Kardashian, Mac, marketing, Marketing Strategy

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