Imagine getting lost in a new city without a map or GPS. You're confused and can't develop a plan to … [Read more...]
Growth Hacking: Using Big Data to Generate Bankable Results
It seems everyone today is talking about growth hacking and a number of firms offer this as a … [Read more...]
Is Big Data Creating Big Problems for Marketing?
Recently, a rash of articles blame big data for everything that's bad with business. In some … [Read more...]
Translating Analytics to Action: Right Metrics, Right Time
As you see in the cartoon above, translating analytics to action is fraught with problems. Not the … [Read more...]
The Hidden Dangers of Big Data Analytics
Last week, I went to 2 separate events on big data analytics; 1 sponsored by the AMA and another by … [Read more...]
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