big data Archives

Growth Hacking: Using Big Data to Generate Bankable Results

July 26, 2017 by Angela Hausman

It seems everyone today is talking about growth hacking and a number of firms offer this as a … [Read more...]

Why Data Mapping Can Help Your Business

May 4, 2017 by Angela Hausman

Imagine getting lost in a new city without a map or GPS. That’s the same thing that happens to a … [Read more...]

Is Big Data Creating Big Problems for Marketing?

December 1, 2016 by Angela Hausman

Recently, a rash of articles blame big data for everything that's bad with business. In some … [Read more...]

Translating Analytics to Action: Right Metrics, Right Time

November 10, 2016 by Angela Hausman

As you see in the cartoon above, translating analytics to action is fraught with problems. Not the … [Read more...]

The Hidden Dangers of Big Data Analytics

August 9, 2016 by Angela Hausman

Last week, I went to 2 separate events on big data analytics; 1 sponsored by the AMA and another by … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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