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You're here: Home » big data

Digital Marketing Analytics: Driving Success with Data Insights

January 25, 2021 by Angela Hausman

advanced google analytics

Digital marketing analytics drive the success or failure of your business. Without the insights … [Read more...]

Filed Under: Marketing Strategy Tagged With: analytics, big data, digital analytics, digital marketing, insights

10 Myths About Predictive Analytics

December 15, 2020 by Angela Hausman

social media analytics

Business is tough and competition is brutal in a world where the internet expands your competition … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: big data, Coke, IBM, Oracle, predictive analytics, SAP, SAS, TechRadar

Why Data Mapping Can Help Your Business

October 29, 2020 by Angela Hausman

data mapping

Imagine getting lost in a new city without a map or GPS. You're confused and can't develop a plan to … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: big data, data analytics, data mapping, data mapping software

Growth Hacking: Using Big Data to Generate Bankable Results

July 26, 2017 by Angela Hausman

big data

It seems everyone today is talking about growth hacking and a number of firms offer this as a … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, big data, customer journey, growth hacking

Is Big Data Creating Big Problems for Marketing?

December 1, 2016 by Angela Hausman

big data causes big problems

Recently, a rash of articles blame big data for everything that's bad with business. In some … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, big data, clean data, decision making, marketing, metrics

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.