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Optimize Facebook Marketing: A Case Study

March 17, 2014 by Angela Hausman

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I'm a firm believer in metrics and testing when it comes to digital marketing -- or any marketing … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Beckon, Brandwatch, facebook, Facebook Business Marketing, Facebook marketing, Google Analytics, IBM social media analytics, social media, social media analytics, SproutSocial, the iota project

Social Media Analytics Review: Beckon

March 10, 2014 by Angela Hausman

social media analytics

One of my favorite perks of running this website, is meeting great people and learning about new … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: analytics, Analytics Tool, Beckon, Data Analysis, Data Driven Marketing, inbound marketing, Marketing Strategy, social media, social media analytics, Social Media Metrics

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.