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You're here: Home » BCG

Drive Massive Growth with Human Machine Customer Insights

September 15, 2016 by Angela Hausman

building customer insights

Developing customer insights, then using them as the core for strategic planning is the key to high … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, BCG, CMO, human machine, metrics

Strategy, Strategy, Strategy; My Kingdom for the Right One

April 15, 2015 by Angela Hausman

classic versus visionary strategy

Strategy, strategy, strategy. While strategic planning has never been easy, the framework for … [Read more...]

Filed Under: Marketing Strategy Tagged With: Amazon, Apple, BCG, blue oceans, exponential organizations, facebook, FedEx, Porter's 5 forces, strategic palette, strategic planning, strategy, twitter

The Internet Economy

November 10, 2014 by Angela Hausman

Saul Klein

The Internet economy is bright -- very bright according to Saul Klein of Index Ventures. But, are … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: advertising, BCG, digital marketing, ecommerce, facebook, Google, Instagram, Saul Klein, YouTube


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.