That's essentially the question asked by Avinash Kaushik in his newsletter today. But, maybe puking … [Read more...]
5 Ways to use Multi-Channel Attribution
An email I got from Avinash Kaushik this week got me thinking about multi-channel … [Read more...]
This Week in the News: Digital Marketing Analytics
Well, we have a special treat for this week's edition of "In the News" -- a new post from Occam's … [Read more...]
The Periodic Table for Crafting a Digital Analytics Plan
It's been a while since I last published an installment of Analytics in Action, so today I thoughts … [Read more...]
An Insider’s Guide to Digital Marketing Analytics
Forbes proclaimed 2014 the Year of Digital Marketing Analytics, summing up the problem this way: If … [Read more...]
