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Strategy, Strategy, Strategy; My Kingdom for the Right One

April 15, 2015 by Angela Hausman

classic versus visionary strategy

Strategy, strategy, strategy. While strategic planning has never been easy, the framework for … [Read more...]

Filed Under: Marketing Strategy Tagged With: Amazon, Apple, BCG, blue oceans, exponential organizations, facebook, FedEx, Porter's 5 forces, strategic palette, strategic planning, strategy, twitter

Exponential Organizations: Is This the New Normal?

April 10, 2015 by Angela Hausman

exponential organizations

OK, so exponential organizations may not be the new normal, but you may soon find an exponential … [Read more...]

Filed Under: Marketing Strategy Tagged With: 99designs, AirBnB, Apple, connected consumers, crowdsourcing, exponential organizations, Google, linear organizations, Modev, ODesk, Ray Kurzwell, Salim Ismail, Singularity, Singularity University, Steve Jobs, Yuri van Geest

Content Marketing: Designing for Consumer Experience

March 25, 2015 by Angela Hausman

ux design

What an incredible 2 days at the Modev UX Conference. Today, Stephanie Hay presented on content … [Read more...]

Filed Under: consumer experience, Customer Relationship Management Tagged With: Amazon, Apple, consumer experience, design for discovery, eBay, enchantment, Modev, Stephanie Hay, UX, UX design

The Right Brand Personality

March 16, 2015 by Angela Hausman

brand personality

In last week's discussion on hacking brand strategy, I included the image above and briefly talked … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: Apple, brand, brand personality, Google, Jennifer Aaker, market, Millward Brown, success, Visa

5 Hacks for Brand Strategy Success in the Digital Age

March 11, 2015 by Angela Hausman

building your brand in the digital age

Before we get started with today's discussion on brand strategy, let's first agree on a definition … [Read more...]

Filed Under: Back to Marketing Basics, Customer Relationship Management, Marketing Strategy Tagged With: Apple, brand, brand strategy, California Tortilla, Coke, Ford, Microsoft, Taylor Swift, traditional media versus new media

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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