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You're here: Home » Apple

“I’m a Mac”: Using Brand Identity in Your Marketing Strategy

June 1, 2023 by Angela Hausman 11 Comments

brand personality

Not, I own a Mac or even I love my Mac, but I AM a Mac! The impact of the simple replacement of a … [Read more...]

Filed Under: Marketing Strategy Tagged With: Apple, brand, brand cheerleaders, brand identification, brand identity, brand personality, Mac, marketing, Marketing Strategy

Strategy, Strategy, Strategy; My Kingdom for the Right One

April 15, 2015 by Angela Hausman

classic versus visionary strategy

Strategy, strategy, strategy. While strategic planning has never been easy, the framework for … [Read more...]

Filed Under: Marketing Strategy Tagged With: Amazon, Apple, BCG, blue oceans, exponential organizations, facebook, FedEx, Porter's 5 forces, strategic palette, strategic planning, strategy, twitter

Exponential Organizations: Is This the New Normal?

April 10, 2015 by Angela Hausman

exponential organizations

OK, so exponential organizations may not be the new normal, but you may soon find an exponential … [Read more...]

Filed Under: Marketing Strategy Tagged With: AirBnB, Apple, connected consumers, exponential organizations, linear organizations, Singularity University

Content Marketing: Designing for Consumer Experience

March 25, 2015 by Angela Hausman

ux design

What an incredible 2 days at the Modev UX Conference. Today, Stephanie Hay presented on content … [Read more...]

Filed Under: consumer experience, Customer Relationship Management Tagged With: Amazon, Apple, consumer experience, design for discovery, eBay, enchantment, Modev, Stephanie Hay, UX, UX design

5 Hacks for Brand Strategy Success in the Digital Age

March 11, 2015 by Angela Hausman

building your brand in the digital age

Before we get started with today's discussion on brand strategy success, let's first agree on a … [Read more...]

Filed Under: Back to Marketing Basics, Customer Relationship Management, Marketing Strategy Tagged With: Apple, brand, brand strategy, California Tortilla, Coke, Ford, Microsoft, Taylor Swift, traditional media versus new media

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.