Do you even know what a USP is? It’s a Unique Selling Proposition; without one, your business is … [Read more...]
“I’m a Mac”: Using Brand Identity in Your Marketing Strategy
Not, I own a Mac or even I love my Mac, but I AM a Mac! The impact of the simple replacement of a … [Read more...]
Strategy, Strategy, Strategy; My Kingdom for the Right One
Strategy, strategy, strategy. While strategic planning has never been easy, the framework for … [Read more...]
Exponential Organizations: Is This the New Normal?
OK, so exponential organizations may not be the new normal, but you may soon find an exponential … [Read more...]
Content Marketing: Designing for Consumer Experience
What an incredible 2 days at the Modev UX Conference. Today, Stephanie Hay presented on content … [Read more...]
