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set realistic expectations

Measuring the ROI of Social Media

If you’re not measuring the ROI of your social media campaigns (and digital marketing in general) using the right tools and metrics, you’re likely wasting your time and money. With the many recent updates to Google Analytics, enhanced metrics available on social media platforms, and chan...
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metrics guide success

Google Analytics: Insights from Your Metrics

Understanding your website traffic is the first step in driving more traffic to your website. And analytics are the name of the game in digital marketing. Gone are the days when digital marketing success can just happen without not only viewing data produced to assess your marketing campaigns but de...
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