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You're here: Home » analytics

Predictive Analytics: Predicting Customer Behavior to Improve ROI

March 5, 2021 by Angela Hausman

social analytics suck

Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytic skills, analytics, big data analytics, descriptive analytics, predictive analytics

How to Make Money Online: 9 Secrets to Drive Business Growth

February 15, 2021 by Angela Hausman

digital marketing strategy

If you're serious about driving success, you likely read hundreds of books and blog posts, attended … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: analytics, email marketing, facebook, making money online, market research, Marketing Strategy, social media, social media success, twitter

How to Build a Perceptual Map That Explodes Your ROI

October 16, 2020 by Angela Hausman

perceptual map

  Developing a perceptual map is an important element in determining marketing strategy … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, consumer hot buttons, Marketing Strategy, perceptual map, perceptual mapping

Content Marketing: Build a Strategy That Explodes Your ROI

October 13, 2020 by Angela Hausman

optimize your content

Content marketing may be the hardest working of all the digital marketing strategies and, is … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: analytics, content marketing, content marketing strategy, customer journey

10 Tips For Making Money with Social Media

October 8, 2020 by Angela Hausman

measuring ROI

Turning a profit using social media, for some, is as elusive and rare as a white rhino. But, it … [Read more...]

Filed Under: Marketing Strategy Tagged With: analytics, community, engagement, metrics, social media, social media marketing

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.