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Strategy, Strategy, Strategy; My Kingdom for the Right One

April 15, 2015 by Angela Hausman

classic versus visionary strategy

Strategy, strategy, strategy. While strategic planning has never been easy, the framework for … [Read more...]

Filed Under: Marketing Strategy Tagged With: Amazon, Apple, BCG, blue oceans, exponential organizations, facebook, FedEx, Porter's 5 forces, strategic palette, strategic planning, strategy, twitter

Content Marketing: Designing for Consumer Experience

March 25, 2015 by Angela Hausman

ux design

What an incredible 2 days at the Modev UX Conference. Today, Stephanie Hay presented on content … [Read more...]

Filed Under: consumer experience, Customer Relationship Management Tagged With: Amazon, Apple, consumer experience, design for discovery, eBay, enchantment, Modev, Stephanie Hay, UX, UX design

Content Marketing Throughout the Marketing Funnel

October 15, 2014 by Angela Hausman

marketing funnel

I found the following infographic on content marketing throughout the marketing funnel from Smart … [Read more...]

Filed Under: Content Marketing, Marketing Strategy, Social Marketing Tagged With: advocacy, Amazon, Awareness, Chrysler, content marketing, content marketing strategy, conversion funnel, decision making, digital marketing, Google, hexsee, marketing funnel, purchase, Smart Insights

Digital Customer Service: The New Rules of Engagement

September 15, 2014 by Angela Hausman

new rules of customer service

Customer services tactics are rapidly evolving. Technology led to a shift in the way people shop and … [Read more...]

Filed Under: Customer Relationship Management Tagged With: Amazon, artificial intelligence, customer experience, customer service, customers, digital customer service, digital market space, Forrester Research, Intelligent Decision Support Systems, Merchant Warehouse, Subway, superior customer experience, technology

Conversion: Ensuring the Success of Your Social Media Strategy

July 10, 2013 by Angela Hausman

Pinterest analytics

Face it! None of us is in this to gain Fans, Followers, Re-Pins, etc. Social media isn't some … [Read more...]

Filed Under: Marketing Strategy, Social Marketing Tagged With: Amazon, Barnes and Noble, conversion, ROI, social media

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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