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Strategy, Strategy, Strategy; My Kingdom for the Right One

April 15, 2015 by Angela Hausman

classic versus visionary strategy

Strategy, strategy, strategy. While strategic planning has never been easy, the framework for … [Read more...]

Filed Under: Marketing Strategy Tagged With: Amazon, Apple, BCG, blue oceans, exponential organizations, facebook, FedEx, Porter's 5 forces, strategic palette, strategic planning, strategy, twitter

Content Marketing: Designing for Consumer Experience

March 25, 2015 by Angela Hausman

ux design

What an incredible 2 days at the Modev UX Conference. Today, Stephanie Hay presented on content … [Read more...]

Filed Under: consumer experience, Customer Relationship Management Tagged With: Amazon, Apple, consumer experience, design for discovery, eBay, enchantment, Modev, Stephanie Hay, UX, UX design

Digital Customer Service: The New Rules of Engagement

September 15, 2014 by Angela Hausman

new rules of customer service

Customer services tactics are rapidly evolving. Technology led to a shift in the way people shop and … [Read more...]

Filed Under: Customer Relationship Management Tagged With: Amazon, artificial intelligence, customer experience, customer service, customers, digital customer service, digital market space, Forrester Research, Intelligent Decision Support Systems, Merchant Warehouse, Subway, superior customer experience, technology

Conversion: Ensuring the Success of Your Social Media Strategy

July 10, 2013 by Angela Hausman

Pinterest analytics

Face it! None of us is in this to gain Fans, Followers, Re-Pins, etc. Social media isn't some … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: Amazon, Barnes and Noble, conversion, ROI, social media

Back to Marketing Basics: 9 Options for Sustainable Competitive Advantage

May 8, 2013 by Angela Hausman

sustainable competitive advantage

Continuing our series on "Back to Marketing Basics" today we'll discuss sustainable competitive … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Amazon, Apple, brand, Coke, competitive advantage, Dell, environmental scan, Google, IBM, Intel, LL Bean, Marketing Strategy, Nordstrom's, Starbucks, sustainable competitive advantage

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Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.