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Exponential Organizations: Is This the New Normal?

April 10, 2015 by Angela Hausman

exponential organizations

OK, so exponential organizations may not be the new normal, but you may soon find an exponential … [Read more...]

Filed Under: Marketing Strategy Tagged With: AirBnB, Apple, connected consumers, exponential organizations, linear organizations, Singularity University

What’s Your Unique selling proposition?

May 14, 2014 by Angela Hausman

unique selling proposition

Do you even know what a USP is? It’s a Unique Selling Proposition and without one, your business is … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: AirBnB, Apple, Ben and Jerry's Ice Cream, Tom's shoes

Collaborative Economy: How Social Media Disrupts Business

June 24, 2013 by Angela Hausman

social media marketing success

How social media disrupts business? The collaborative economy is ready to disrupt businesses wedded … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy, Social Media Marketing Tagged With: Adobe Creative Cloud, AirBnB, Altimeter Group, Bag Borrow or Steal, collaborative economy, Dollar Shave Club, Jeremiah Owyang, Millenials, ODesk, resources, SAAS, Salesforce.com, sharing economy, social media, social media distrupts, sustainability, Toyota, Zipcar


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.