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Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

August 15, 2017 by Angela Hausman

moving visitor toward conversion

Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: Adwords, content marketing, conversion funnel, facebook, Google Analytics, market performance, Marketing Strategy, ROI, strategy

12 Steps to Being an Adwords Expert

March 1, 2016 by Angela Hausman

google adwords

Being an Adwords expert requires mastery of a number of skills -- marketing, analytics, … [Read more...]

Filed Under: Analytics in Action, Google Adwords, Marketing Strategy Tagged With: Adwords, adwords expert, analytics, content, customer journey, landing pages, remarketing, ROI

14 Must-Have Metrics for Digital Marketing

June 3, 2015 by Angela Hausman

digital analytics

I ran across this list of the 14 must-have metrics for digital marketing in researching a recent … [Read more...]

Filed Under: Analytics in Action, Marketing Analytics, Marketing Strategy Tagged With: Adwords, analytics, CPC, CTR, digital marketing, Digital Marketing Philippines, Google, must-have metrics

Solving the Content Marketing Dilemma

June 16, 2014 by Angela Hausman

content marketing dillemma

Do you have a content marketing strategy? Do you have the resources necessary to implement your … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: AddThis, Adwords, content marketing, content marketing strategy, Google, hootsuite, market performance, Outbrain, Panda, social media strategy, SproutSocial

How To: Digital Marketing

January 9, 2014 by Angela Hausman

social media marketing success

In today's How To, I'm sharing perspectives about digital marketing -- which includes all electronic … [Read more...]

Filed Under: Google Adwords, Social Media Marketing Tagged With: Adwords, digital marketing, mobile, shopkick

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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