The first in a series of videos on marketing and strategy is this video on the definition of … [Read more...]
Integrating Social Media into Your Marketing Strategy
Social media marketing strategy builds on marketing concepts critical for the success of your … [Read more...]
How to Measure Marketing ROI
No one wants to throw money down the drain, so measuring marketing ROI (return on investment) is an … [Read more...]
Marketing: It’s Not Just Advertising and Sales
At the start of every semester, I tell each new class in my intro to marketing class that marketing … [Read more...]
5 Business Models to Replace the Advertising Model
Just in case you've been on a desert island somewhere and didn't get the memo, the advertising model … [Read more...]