MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Insights Blog
    • Marketing Strategy
    • Social Media Marketing
    • Marketing Analytics
    • Back to Marketing Basics
    • Customer Relationship Management
    • Innovation Marketing
    • consumer experience
    • e-commerce
    • Entrepreneurship 101
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts – Submission to Hausman Marketing Letter
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » advertising

Definition of Marketing and Its Impact on Strategy

January 26, 2023 by Angela Hausman 8 Comments

definition of marketing series

The first in a series of videos on marketing and strategy is this video on the definition of … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, marketing, price, strategy

Integrating Social Media into Your Marketing Strategy

January 13, 2023 by Angela Hausman 11 Comments

digital marketing campaigns fail

Social media marketing strategy builds on marketing concepts critical for the success of your … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, communication strategies, contests, Dunkin Donuts, IMC, marketing, Marketing Strategy, promotion, sales, social media, social media marketing strategy, Social network

How to Measure Marketing ROI

December 7, 2022 by Angela Hausman 8 Comments

roi of trade shows

No one wants to throw money down the drain, so measuring marketing ROI (return on investment) is an … [Read more...]

Filed Under: Marketing Analytics Tagged With: advertising, attitude toward the brand, influence, market share, marketing effectiveness, marketing ROI, Marketing Strategy

Marketing: It’s Not Just Advertising and Sales

November 24, 2022 by Angela Hausman Leave a Comment

brand marketing

At the start of every semester, I tell each new class in my intro to marketing class that marketing … [Read more...]

Filed Under: Marketing Strategy Tagged With: advertising, Branding, California Tortilla, Chico's, community, customer service, facebook, HOGs, internal customers, social media

5 Business Models to Replace the Advertising Model

November 27, 2020 by Angela Hausman

advertising model is dead

Just in case you've been on a desert island somewhere and didn't get the memo, the advertising model … [Read more...]

Filed Under: Marketing Strategy Tagged With: advertising, advertising model, business model, Distemo, Ello, Google, Jared Spool, Modev, NPR, Smithsonian

Next Page »

Join our Community

* indicates required

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.