Social Media Marketing burst on the internet scene just a few years ago, yet its already a major advertising force.
Integrating social media with other aspects of your internet marketing strategy is becoming an absolute imperative. So, how do you do it well? Here are some tips from Justin Seeley at WordCamp Raleigh last weekend:
- Social media marketing has become too professional to just throw something up and hope it sticks. You need to study and understand your environment. Learn things like FBML (Facebook markup language, which is already being phased out by Facebook), iFrames (which are taking the place of FBML)
- Learn about artwork and designing for the web (Justin is a former Adobe person, so you could expect him to put this high on his list of priorities)
- Test your design on many different screen sized and browsers. You need to know what your site is going to look like and make sure it’s visible, readable, and attractive on multiple different platforms. You want most of your important stuff above the fold (in one screen so visitors don’t have to scroll down) and set up so visitors don’t have to scroll across.
- Build brand awareness by using a consistent color scheme, logo, and other design elements across platforms. Justin recommends using a single bio and photo across all your social media platforms. And make your branding stand out — it should be unique and memorable.
- Effective social media marketing requires engagement with others that is consistent and timely. Create a single point of contact rather even if you use different email addresses matching different platforms. Forward everything into one email account so you don’t overlook a message. Its easy to overlook messages in Facebook or forget to check multiple email addresses.
- Make the best of the space you’re given — on Twitter, that’s 140 characters. Be creative and use that space wisely.
Here are some businesses Justin thinks got it RIGHT. Study their sites and learn from what they’re doing.
On Twitter, some of the best are:
On Facebook, you have a little more space, but images aren’t going to look very good. Use iFrames to create a custom landing page for your fanpage. Use teaser copy to entice customers into LIKING your page and remember they’ll likely never return to your fanpage, so you need to interact with them in their newsfeeds. Here are some of the companies that got it right:
Stay tuned for part 2 of this post of getting social. Social media can give a huge boost to your business, if you use it right.