Is your firm still spending most of it’s advertising budget in traditional media channels?
Are you winning with your social media advertising?
Take a look at the infographic to see why you need to up your game with social media advertising:
Social media advertising is HUGE!
I mean look at it — social media advertising is less than TV advertising, but beats out all other forms of advertising.
And, there’s good reason for all this growth — reaching eyeballs (that’s how we talk about it) is getting harder and harder.
- folks listen to non-commercial radio
- fewer folks subscribe to newspapers
- movie goers are wising up to your commercials and don’t show up until after the previews to avoid them
- Only 18% of TV ads generate positive ROI (HUH? You’re paying huge fees (up to $2 million/ 30 seconds) and not getting much in return. That’s crazy).
In addition, traditional advertising faces a huge amount of clutter — the average person sees over 3000 advertising messages a DAY.
Plus, you can’t really respond to trends when it takes weeks or months to get a message up on traditional media.
What you get from social media advertising
Meanwhile, social media ads, if done right, can really create ROI because you’re building on the reputation of users who share your message — thus making it more trustworthy.
Plus, with social media advertising, you get a tool that not only build ROI through amplifying your messaging, it helps build loyal customers and deal with any nasty problems they encounter. Addressing customers who increasingly complain on social networks is a great tool for reducing the impact of their criticism on your brand performance.
Social media advertising is also highly targeted — so you only reach people likely to buy your brand. I recently ran a simple ad on Facebook for a local non-profit event. I was able to select by geographic area, age, and gender (among other criterion) so my ads only reached folks likely to attend. We got a huge reach for very little money and drove lots of folks to the site to purchase tickets.
Another big bonus of social media advertising is it’s measurable. John Wannamaker once exclaimed
I know half my advertising dollars are wasted … I just don’t know which half!
Social media advertising overcomes this problem because it’s completely traceable. You know which ads worked and exactly how much money they brought into the firm.
Social media advertising is versatile. You can create very cool ads without all the cost and time of traditional advertising. Respond immediately to trends and tweak your ads based on A/B testing.
Besides, everyone else is advertising online, shouldn’t you?
Whether you need a complete social media marketing strategy or some consulting to optimize your existing social media marketing, we can fill your digital marketing funnel or developing a market information system that matches your needs. We can help you do your own social media marketing better or do it for you with our community managers, strategists, and account executives. You can request a FREE introductory meeting or sign up for my email newsletter to learn more about social media marketing.