MKT Maven

At the intersection of marketing and digital media

social media analytics

Digital Analytics: Big Data; Big Mess

Today, I’d like to continue our discussion on digital analytics from Friday — Are Social Media Analytics lying to you? In exploring around the topic some more, I found other issues with big data across multiple platforms, not just your social ones. Here are some of the problems I uncover...
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Instagram advertising

Crafting a Sound Instagram Strategy

I posted a few weeks ago about Instagram strategy, but recently got this new infographic (at the bottom of the post) from Salesforce Canada that I knew you would enjoy. Just in case you need some convincing that Instagram impacts your market performance, check out the stats in the first part of the ...
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