MKT Maven

At the intersection of marketing and digital media

digital media

Forget Traditional Media; Try Digital Media

Ever since the invention of the Gutenberg press made printing available to the average person, businesses deluged consumers with traditional media — also known as outbound marketing. Now, digital media (inbound marketing) challenges the supremacy of traditional media in ways Gutenberg never im...
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5 Secrets of Demand Marketing

I guess before I can show you the 5 secrets of demand marketing, we should start by understanding what demand marketing is. Demand marketing is (according to Wikipedia): is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Commonl...
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