Facebook users come to Facebook to share – as guinea pigs for businesses who use the same one-way communication standard in traditional media. Hence, one of the biggest social marketing mistakes is treating social media, like Facebook, as simply another channel to spew one-way, mass communication.
Facebook is a useful tool to reach your existing and potential customers, but failing to understand and follow the unwritten rules of etiquette on Facebook can cost your company or cause you to lose hundreds of customers and millions of dollars.
Facebook users justifiably believe that they “own” Facebook. It’s their interactions that drive the expansion of the platform and it’s their content that brings users back. Currently, there are [source]:
- Over 2.5 billion active users per month
- Of these, over 1.6 billion users log onto the platform every day
- Nearly 30% of users are between 25 and 34
- Facebook tends to skew slightly toward females
- Of course, there are also 83 million fake profiles on Facebook
As Seven Holzner says in Facebook Marketing – Leverage Social Media to Grow Your Business…
“Facebook users like playing, sharing and interacting with friends within Facebook’s walled garden.”
Facebook best practices
Social marketing mistakes are rampant on Facebook, as well as most other social media platforms. Here are some social marketing mistakes to avoid.
To play and interact with Facebook’s “walled garden,” it’s wise to avoid the Top 5 Ways to Lose Friends on Facebook.
1) Don’t scribble on my wall. You wouldn’t spraypaint your neighbor’s house or fence with advertising – so why do so many people believe that it is perfectly acceptable to post unwanted ads, promotions, or other marketing messages on the wall of a “Friend” that they may barely know.
2) Don’t ask for a kiss before they accept the date. Asking a loyal Facebook user to visit an external web site or attend a live event before you have taken the time to develop a dialogue and establish rapport with them is foolish and only exposes your selfish motives.
3) Don’t send a Friend request with a sales message. You don’t like to be sold by strangers, and neither do Facebook members.
4) Don’t forget to set your privacy settings so that your content is shared. In other words, remember to set all of your Facebook account settings so that people can share the content you and your friends post. Specifically, as recommended by Diana Freedman in her HubSpot post entitled “The 9 Worst Ways to Use Facebook for Business” – Set your Facebook account “Wall Settings” as follows:
5) Don’t post an ad as your profile image. This is a sure way to turn off your visitors and a guaranteed way to lose the value of your image as a tool to build a personal connection.
Here are some further recommendations based on the research of strong Facebook brands. Enjoy.
View more documents from Jeremiah Owyang.
The members of Facebook want to share, entertain, inform, help, collaborate, connect, and offer solutions – don’t lose this value by selfishly ignoring the unwritten rules of online etiquette.
What is the #1 Facebook faux pas that you have seen?
Need marketing help to support business growth?
We welcome the opportunity to show you how we can make your marketing SIZZLE with our data-driven, results-oriented marketing strategies. Sign up for our FREE newsletter, get the 1st chapter of our book on digital marketing analytics – FREE, or contact us for more information on hiring us.
Hausman and Associates, the publisher of MKT Maven, is a full-service marketing agency operating at the intersection of marketing and digital media. Check out our full range of services.