Smash Your Email Marketing With These Stunning Hacks

Many types of marketing play a prominent role in making your business more successful, and utilizing them effectively really matters. Did you know that, although the oldest form of online marketing, email marketing still provides the best returns of any other method, with an ROI close to 4000%?! This illustrates the importance of getting a handle on your email marketing and using it as effectively as possible.

email deliverability
Image courtesy of Maven Marketing Lab

Did you know there are many ways to improve your company’s email marketing strategies so you can improve your ROI and generate more sales? Email marketing is a fantastic tool for nurturing leads over time by keeping your brand in front of potential buyers. It’s also a great way to maintain warm associations with existing customers. Sending targeted emails with the right message at the right time is key to optimizing your performance. Read on to learn more about how to excel with your email marketing campaigns.

How to improve your email marketing campaigns

Understand your target market

Being able to understand your audience is key to the success of any marketing campaign. With email marketing, you need to understand your target market to optimize:

  • When to send your messages depends on when your target market will likely check their email.
  • What images are likely to attract attention and motivate your target market to buy
  • The same goes for the text you use in your email marketing
  • How will they respond to various call to action (CTA) appeals
  • How often should you send them an email
  • and more

Being able to connect with your customers is one of the best and most important things that you need to get right when it comes to bossing your email marketing. When you are trying to develop the most successful business possible, you need to focus on your email marketing, and this is something that you have to keep in mind moving forward. This is something that you need to focus on, and it is vital to make sure you improve your email marketing as much as possible in order to help secure more sales.

Develop broadcast and personalized emails

You need to consider different types of email messages with different goals. You likely want to send a standard welcome message to each new subscriber or maybe one with standard parts and some parts that vary depending on the subscriber’s interests.

You likely want to send periodic messages to the entire list to maintain a connection with them. This can be generic.

Sending targeted emails based on the interests of individual subscribers or groups that share some commonality should reflect the majority of your email marketing efforts. Some find sending daily or weekly messages of this type works best. Also, sending messages to remind subscribers of items left in their shopping carts is a good idea.

Consider collecting facts like birthdays, anniversaries, and other personal events so you can send personalized messages to celebrate these events.

newsletters build influence
Image courtesy of Forbes</>

Clean your email list

Gathering a large list of subscribers only has value if those subscribers remain interested in your products. An old list with dead email addresses or filled with folks no longer interested in your products has no value and adds to your cost. An email checker, such as MailTester Ninja, is one of the best ways to ensure you have the best possible email list for your email marketing. A tool like this is essential for validating the identity of your email list and providing opportunities for optimal communication.

Clean your list periodically to have the best list and avoid problems. According to Mailchimp, when cleaning your list, look for:

  • Unengaged or inactive subscribers: Despite signing up for your email list, unengaged subscribers do not click on any of the links or call-to-action buttons within your emails. Sometimes, they do not open your emails at all. Having a high number of unengaged subscribers can negatively impact your sender reputation as well as your email deliverability and open rate.
  • Unsubscribed email addresses: If someone clicks on an unsubscribe link embedded within your emails, you must remove them from your email list within 10 business days in compliance with the CAN-SPAM Act.
  • Invalid email addresses: An email sent to an invalid email address will bounce and fail to deliver. These email addresses are typically misspelled or no longer in operation due to user abandonment or a defunct email provider. Remove bounced email addresses to reduce your email marketing costs and safeguard your sender reputation.
  • Duplicate email addresses: Sending multiple identical emails to the same address can annoy your subscribers and cause email service providers to mark your emails as spam. Remove duplicate emails while list cleaning to trigger fewer spam complaints.

Schedule your posts at the right time

We all use email every day, so we understand how users approach their emails. Many like to have clear emails first thing in the morning and don’t check it until the next morning. Some let email messages pile up and then are quick to delete anything without an immediate appeal. Still others simply let email messages pile up and may never get to messages at the bottom of the pile. Hence, you want to schedule your posts to give them the best chance possible for getting opened and read.

There are so many factors that play a part in this, and ensuring you have a regular schedule for your emails is one of the best things that you can do as a business looking to connect better with your customers. Test sending at different times and on different days until you hit on the timing that results in the highest open and click rates.

Use A/B testing

a/b testing
Image courtesy of Optimizely

A/B testing allows you to test key elements of your email messaging, such as the CTA, subject line (discussed next), images, and internal headings, to determine which combination results in the highest return. Traditional A/B testing involves creating messages that vary by only one element from each other, while newer multivariate testing allows you to test all the combinations quickly and efficiently to come up with the best option.

Since your list and the preferences for subscribers change all the time, you should repeat your A/B testing periodically to ensure the highest return.

Great subject lines are essential

Subject lines are a key element in providing the best possible email marketing strategy you can, and this is something that you need to be able to get right. There are a lot of elements that you have to focus on when it comes to improving or boosting your email and how it comes across to your clients. There are plenty of ideas that are going to allow you to improve the way you present your email marketing, and this is something that you need to try to make sure you get right and focus on as much as possible.

Conclusion

It is important to try to make sure you focus on some of the best ways of being able to ensure this process as much as possible. When you are looking to improve and boost your email marketing strategy, you have to focus on some of the best ways to make this work for you. It is essential to ensure that you are thinking carefully about the different elements that will help you improve your email marketing as much as possible. These are some of the leading ideas that are going to help to ensure you improve your email marketing, and get the best possible outcome from this.

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Hausman and Associates, the publisher of MKT Maven, is a full-service marketing agency operating at the intersection of marketing and digital media. Check out our full range of services.