Frequently, small businesses and others will ask what is the optimal social media strategy for my business. However, the answer really depends on what your goals are, who your market is, and what you have to offer. And that’s pretty much what our experts said this week on Ask a Marketing Expert.
What would be a comprehensive social media marketing program to introduce three franchises to Washington, DC market? Franchises are in tax, bookkeeping and legal markets.
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Jarret, What goals do you seek to accomplish for each franchise through social media? What action do you want people to take? What is unique about your franchise(s)?
Jarrett Smith Hi, the goals is to sell franchises. The unique position of this franchise is the low upfront fee – less than $3,000.
Marketing That Works Jarrett, Are there any existing successful franchise owners? Jarrett, Also, what does the franchise owner receive for his $3,000 investment?
Jarrett Smith Franchisee receives: Tax prep software, comprehensive training for franchisee and employees, marketing materials, five year agreement and territory rights. In DC territory will be neighborhood based. For example the right to U Street or Shaw. DC inner suburbs will be .25 to half a mile, depending on areas density.
Company website: 1040Taxbiz.com