Last week was a great week of marketing strategy and there are more tips ahead next week. First, I’d like to wish everyone a great labor day. Its hard to believe that summer is over and the kids will be going back to school on Tuesday. Of course, Howard and many universities started several weeks ago.
Last week saw a stellar session of “Ask a Marketing Expert” where we were fortunate to have a number of my colleagues from India participate. It was good to get some perspectives on how consumers in India are responding now that the global economic crisis is easing. Expect a few guest posts for the continent over the coming weeks. I’m also trying to enlist other guest bloggers to add some different perspectives and expertise to this blog. If you or someone you know would like to apply as a guest blogger, please contact me with your desired topic and credentials.
As is appropriate for the beginning of school, there was a question regarding whether social network slang was working its way into the classroom and assigned work. My experience has been that students moderate their speech and writing in an academic context, so I’m not seeing it. Other faculty find social network slang has invaded their classrooms. Others calculate that it will only be a matter of time before such slang as LOL become a common element of everyday speech and get incorporated into the dictionary.
Marketing strategy was the topic for many of the posts last week, with Monday devoted to discussing the environmental scan element of a marketing plan. I also showed you how to do a SWOT analysis and how it can help guide your marketing strategy.
Social media was also discussed, specifically in the context of how NOT to do social media. Social media, it seems, suffers for its own successes and everyone is trying to sell themselves as a social media expert. Many of these are just spammers using robots and other tools to invade social spaces.
A final topic for the week was how pissed off customers can destroy your business. I presented my term “piss off quotient”, which I believe is more important for firms to measure than customer satisfaction.
As a special surprise, Steve Wiideman came back mid-week to answer some SEO questions posted last Friday during our “Ask a Marketing Expert” session. If you missed this, its been added to the archives for that date.
Next week, I hope to have some special marketing metrics and analytic topics to discuss on my blog. I received several social media tool suggestions and I will be reviewing one or two of them next week. I’m also attending a half day session on SPSS (statistical package for the social sciences ) which I will review on Thursday. BTW, to any of my Jewish visitors, Happy Rosh Hashana. I’ll be blogging late on Thursday due to the holiday.
As always, if you have suggestions for future blogs or comments on past blogs, feel free to contact me either through the comments, through my facebook, or during “Ask a Marketing Expert” on Fridays. Have a great week.