We didn’t have a guest with us for Ask a Marketing Expert so we could focus on questions. Here’s what was discussed.
Eric Davis how did your focus groups go today? Any great insights (you don’t have to share the client). I’ve done a lot of focus groups myself and find they can be very valuable or a waste of time depending on the mood of the group.
It is interesting with regards to chamber dynamics because they have such a diverse set of members. From Northrop Grumman and Microsoft to a real estate agent and home decorator. Understanding why they are there and wrapping it up in one message is unique.
I am mainly doing this to keep my mind going in a higher level, but hearing decisions based on assumptions is what spawned. This initiative.
As far as findings… Wow! We. Have discovered new events that would help retain and draw new members, how to streamline and improve the path for new members, what to talk about (elevator pitches) to potential members, how various member benefits are perceived, how the chamber is perceived with respect to other chambers and many more!
This is the third of four groups I am doing. These are more accurately roundtables or informal focus groups. Meeting with the board, lapsed members and those that visited and never joined, members (over 6 months active) and new members (less than 6 months active.