MKT Maven

At the intersection of marketing and digital media

lean startup method

Marketing your Lean Startup

Lean startup is probably the hottest concept in entrepreneurship today. Maybe you’ve heard of it, but you’re not quite sure what all the hype is about. Well the father of lean startups, Eric Ries, sums up the lean startup concept as: The Lean Startup provides a scientific approach to cre...
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the impact of social video on conversion

The Social Video Revolution

Experts predicted that social video would rule social media and digital marketing in 2014. It didn’t quite happen that way. Sure, social video became more prominent and our Facebook newsfeed filled with videos from both users and brands, but social video didn’t become the sensation predi...
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