Likes have replaced Fans on business Facebook pages. Having more Likes is a good thing — they support your marketing strategy by spreading your message through your “Fans” and all of their friends, thus amplifying your message. And Starbucks is the leading company in terms of their Facebook Business Marketing Strategy – with over 16 million Likes – followed closely by Coca Cola with over 15 million Likes. For example, imagine you’re Starbucks and you have 16 Million fans. Every time you post a status update, it reaches 16 million (FANS) X 200 (avg number of friends per fan) or over 2 BILLION people. You can see the top 25 Facebook Brands here.
Facebook Business Marketing Strategy: Getting Liked
The key to getting Facebook Likes is to give people a reason for Liking your brand. Here are some great examples of ways companies are generating LIKES by optimizing their Facebook Business Marketing Strategy:
1. Support A Cause
Pedigree recently launched a campaign to encourage dog owners to Like their brand. For every Facebook user who Likes their brand, they donate a bowl of dog food to an adoption center. To date, over a million bowls of food have been donated – which means they’ve added a million new Facebook Likes. As part of the program, Pedigree encourages sharing the program across about a dozen other social media platforms.
Other companies, like Skittles, use causes to drive Likes to their pages.
2. Give Exclusive Content
People want to feel special and love having access to information and products before anyone else. Having this access encourages them to Like your brand and increases the likelihood they’ll pass along your information to their friends. Movie producers, book authors, and musical performers use this extensively. For instance, Taylor Swift often gives Facebook Fans advance access to her music tracks or music videos before they reach the public.
Companies are starting to use this tool. For instance, P&G offered advance access to Pantene for its Fans before they were sold in stores.
3. Host a Contest
The Albuquerque Convention & Visitors Bureau hosts a contest on its Facebook page. People who Like their Facebook Fanpage are entered into the contest and have a chance to win 2 tickets for a hot air balloon ride during the famous Balloon Festival.
Dunkin Donuts is using their contest not only to build their Facebook Fan base; they’re using Facebook Fans to attract other Facebook Fans. Contestants upload a video showing how much Dunkin Donuts’ coffee means to them. Winners get a trip to Costa Rica or a year’s supply of the coffee delivered to their homes. The contest encourages Facebook users to Like Dunkin Donuts and the contestants encourage their friends to Like Dunkin Donuts to vote for their video to win the contest. This contest is so unique and represents such a successful Facebook Marketing Strategy, Dunkin Donuts won a Mashable award for the campaign.