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You're here: Home » Marketing Research

Is Traditional Market Research DEAD? Market Research in Today’s World

February 22, 2021 by Angela Hausman 9 Comments

digital analytics

Many firms struggle to meet the obligations necessary to stay in business. When struggling to keep … [Read more...]

Filed Under: Marketing Research, Marketing Strategy Tagged With: digital marketing, listening in social media, reliability, social media, traditional marketing research, validity

Back to Marketing Basics: Market Research in the Digital Age

June 16, 2020 by Angela Hausman

ask a marketing expert

Market research guides your marketing strategy and should underpin everything you do as a business. … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy Tagged With: listening, market research, social media listening

Get Your Marketing Right And Sales Will Follow

June 1, 2020 by Angela Hausman

get your marketing right

When you have a business or you’re responsible for the success of one, you tend to focus on sales … [Read more...]

Filed Under: Marketing Research, Marketing Strategy

Business Intelligence in a Digital World

July 27, 2016 by Angela Hausman

business intelligence in a digital world

In contrast to the pre-digital world, we're now drowning in data, creating an increasing need for … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy Tagged With: BI engineering, business intelligence, IBM, market intelligence, market research, modelling

5 Tips for Helping Your New Product Score Big!

January 6, 2015 by Angela Hausman

new product

As we're embroiled in the circus that is CES (consumer electronics show), I thought it made sense to … [Read more...]

Filed Under: Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy Tagged With: Apple, derivative products, market performance, new product, P&G, ROI, transformative products

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.