In contrast to the pre-digital world, we're now drowning in data, creating an increasing need for … [Read more...]
Market Research and Digital Analytics
I'm as guilty as my fellow bloggers in treating digital analytics as if it's a different animal … [Read more...]
A Marketing Information System Versus Market Research
In an earlier post, I presented the 5 steps in creating a marketing information system, but today … [Read more...]
5 Tips for Helping Your New Product Score Big!
As we're embroiled in the circus that is CES (consumer electronics show), I thought it made sense to … [Read more...]
The Power of Break-Even Analysis
Ah, the lowly break-even analysis. Maybe you learned break even analysis in Accounting class, or … [Read more...]
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