Cherie Tripp Lejeune On the road, hope this is the wall for questions– stats for measuring Social Media hits one platform but how productivity is impacted–not good– yes biz w/sales can argue but I think SM is redfining productivity–what do you think and, how do we see the future re this value?
D Steven White Is your contention that SM makes us more or less productive? IMHO, there are logical arguments on both sides of that debate. SM is redefining connectivity (24/7) and inbound marketing is redefining marketing/advertising efficiency and effectiveness (targeted campaigns and metrics). The future value is in location-based micro-targeting (p-marketing) via social and mobile marketing. Will have to see if SM makes makes us more productive or less productive as marketers.
…Here are some real world ways, examples and links to 3 of the ways that Social Media is being used to increase productivity plus a few links to bonus resources:
1) Joel Comm amongst others uses Twitter as a Help Desk or Instant CRM Tool. Productivity can be greatly increased and other benefits can be gained
* Listening to your customers or potenial customers’ pain and frustration before it becomes a complaint.
* Providing instant soluions to simple or common problems.
* Overcoming last minute sales objections, thus moving a potential buyer through the sale process faster.
If you really want to leverage your productivity, why not Tweet a question asking your happy new buyer to “Please record a short video sharing exactly why you chose your comany name and what benefits he’s getting from your product name that makes your life better and post it to YouTube – then you can link the video on YouTube to your web site for additional free traffic, credibility, and authority.
Read More: By John Jantsch
2) Best Buy has perhaps one of the best examples of leveraging Geek Squad, the BestBuy.com web site, Best Buy’s knowledgeable customers and Social Media through the Best Buy Community (i.e., forum) located at:
Here Best Buy invites you to “Join our conversation about technology and life integration. Ask questions, exchange ideas, leave your opinions and share tips with other technology users.”
Best Buy even leverages this tool further by employing Twitter(Twelforce), Facebook, RSS and mobile marketing to make it even easier for you the user to get help.
The founder of Geek Squad, Robert Stevens, said it best in a recent
“Geek Squad is really the plumbers of the IT industry,” he said in his
keynote speech at EHX Fall in Long Beach, Calif. on Wednesday, explaining that many IT workers start out helping family and friends.
Whether you have a clogged pipe or a sluggish computer (due to viruses, spyware, and malware) you need a quick effective solution.
http://www.forums.bestbuy.com/ helps customers find thier solution faster.
3) Dell has been in the media recently because of the way they have
successfully used Social Media Marketing to increase sales dramatically.
The author reveals that Dell has produced $1 million in revenue over the
past year and a half through sales alerts via Twitter. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.
So, Dell is increasing direct sales resulting from their Tweets – but more
importantly, Dell is increasing referrals to customers who may never have come to their web site because a Dell believer (i.e., unpaid affiliate) is promoting Dell using thier own resources.
For a few more examples check out these links:
Texas CRB – Using Social Media to Increase Production / TAR Convention,
Galveston TX by Ken Brand
Read more: http://www.brandcandid.com/2010/09/13/smtar/#ixzz12SHzQwNw
5 Ways Companies Are Using Social Media to Lower Costs by Mark Collier
Read more: http://mackcollier.com/5-ways-companies-are-using-social-media-to-lower-costs/
What are your best suggestions on how to use Social Media Marketing to increase productivity, increase sales and lower costs?
How are you using Social Media in your organization right now – brag about your success!
What is your number one Social Media Marketing challenge?
Barry C. McLawhorn